Effective Strategic Digital Marketing
While building trust and establishing authority is a difficult process to “quantify” and measure – it’s one of the best reasons to launch a blog for your business. Years ago, a close friend of mine entered into therapy with her husband to try to save their marriage of 10 years. Her therapist initially diagnosed the […]
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Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” It’s commonly accepted that people buy products and services based on emotional triggers. Only after the emotional trigger has been pulled will consumers then try to use “logic” to justify the purchase. That’s why […]
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In Blogging for your business I shared that one of the reasons a business blog is a valuable business building tool is because you can quickly and easily publish content to the web. The value of this ability is often lost upon those who don’t eat/breathe/sleep the web. The Web Game is Just Another Numbers […]
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When I say “blogs” – many business owners start seeing horrible visions in their mind’s eye. Some see self-obsessed, narcissistic egomaniacs for whom the ultimate goal is fame – or infamy – either one, as long as people remember their name. Others see blogging as a six inch thick chain, locking them to their computer […]
Continue reading...In 1984 – the tale of a boy who steals a book called The Neverending Story” was brought to life on the movie screen. In the movie, the book magically transports the boy to the fantasy world of Fantasia where a dark force called “The Nothing” threatens it’s existence. In the end – the boy’s […]
Continue reading...People are smart – really! I know sometimes it doesn’t APPEAR that way but they really are – IF you understand the WHY behind what they’re doing. In my experience, you must identify the “why” behind a problem before you can begin to provide a real solution. When it comes to updating WordPress and backing […]
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WordPress 3.0 was recently released and it has caused quite a stir in the WordPress community. I had to chuckle when I saw the RSS feed widget below appear in my iGoogle. The first post is the post at the bottom which is “Dowload WordPress 3.0 now.” It was promptly followed by two later posts […]
Continue reading...Whether you’ve found the negative customer review by luck or by setting up a Google alert – you are horrified to discover that SOMEONE is bitching about YOUR business on the web. Unfortunately human beings seem to be wired to bitch rather than praise, so you’re more likely to find negative customer reviews than positive […]
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It's surprisingly easy to get started creating your own web presence. Here are the basic web site tools you'll need to get started creating your own Continue Reading
I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the foundation for the success of your business. You can have the best product – the best service – the best solution […]
This is the story of a locally owned business with a fabulous website. The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer left – never to return. Our story begins many years ago when I purchased […]
I absolutely ADORE Denny Hatch. I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint. Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers. In […]