Effective Strategic Digital Marketing
One of the most challenging aspects of business blogging is deciding upon a topic. Not only do I hear the many “reasons” (a.k.a. excuses) for not choosing a topic and sticking with it, but I’ve uttered a few of them to myself along the way. Admittedly – it’s hard to stick to a tightly targeted […]
Continue reading...
One of the great things about having a business blog is it allows people who visit to ask questions via the comments section. Think of your business blog as an FAQ (frequently asked questions) page on steroids. Even if you have a “regular” website and even if that website has an FAQ page – a blog […]
Continue reading...
When you launch your business – your greatest opportunities will often be brilliantly disguised as impossible situations. I shared earlier the “impossible” situation Janet Simpson found herself in on your way to the top – you might fall down. She finished her 5 mile race despite falling flat on her face and cracking several ribs. […]
Continue reading...
I’d like to introduce you to Janet Simpson. She is a nutrition coach and registered dietitian. However, she’s also an entrepreneur, a professor, a mentor, a grandmother and tri-athlete. She could have cut time from her first triathlon if she hadn’t stopped to hug and kiss her grandchildren who were there to cheer her on. […]
Continue reading...There’s no way for me to over emphasize how important it is to know your target audience. It’s my experience that blogging without a target audience firmly in mind is one of the primary reasons why business blogs fails to make a”connection” with customers. In the blog post “Telling Stories to Sell More Stuff” I gave an exaample of how the recent Allstate commercial […]
Continue reading...
Since the beginning of time, stories have been used to not only entertain but also to teach and even sell. Blogs are a great vehicle for telling stories. If you want to use your blog to sell products or your services, then it’s important to master the art of storytelling. I got an email from a beginning blogging […]
Continue reading...
Before social media, branding was the buzzword of the marketing and advertising industry. Like social media today – many in the “biz” were familiar with the term branding – but really didn’t “get” what it was really all about. As a result a lot of “noise” has been made about branding which focuses upon the […]
Continue reading...
In Blogging, Authority and Trust I talk about how in order to gain access to a prospective customer’s emotional triggers you have to engender a level of “trust” with a prospective customer or client. That level of trust begins as “trust” and can grow into “authority” with time. In “Trusting your Gut“I shared the word […]
Continue reading...
It's surprisingly easy to get started creating your own web presence. Here are the basic web site tools you'll need to get started creating your own Continue Reading
I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the foundation for the success of your business. You can have the best product – the best service – the best solution […]
This is the story of a locally owned business with a fabulous website. The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer left – never to return. Our story begins many years ago when I purchased […]
I absolutely ADORE Denny Hatch. I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint. Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers. In […]