Effective Strategic Digital Marketing
Blogging can be one of the most powerful tools your small business can use to build your business’ brand equity. This statement might be a bit confusing to anyone who thinks that “branding” begins and ends with logos, colors and images used on signage and in advertising. Sure – those visual design elements are crucial […]
Continue reading...Season 7 of the reality television series “The Next Food Network Star” contains a powerful lesson every business blogger needs to know in order to blog successfully for their business. You’ve got to know who you are and why you want to connect with consumers before you can successfully build your brand. Justin D is […]
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One hundred years ago – branding meant heating an iron rod and scarring the flesh of the animals you owned with your “mark”. Not so long ago – that term was picked up by advertising and PR professionals to describe the process of creating a unique “footprint” for your business. When marketing people use the […]
Continue reading...I’m a subscriber to a vibrant and active online group of homeschooling parents in my area. Like most vibrant and active groups – members of the group discuss more than just homeschooling issues. People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between. Those requests to […]
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Your business blog is a great business building tool – but like any tool – it has to be used correctly to deliver results for your business. Most business blog failure is rooted in failing to answer the question, “Why” are you blogging for your business. Here are the top reasons I’ve seen over the […]
Continue reading...I recently got an email from a blog reader who wanted to know how to get started blogging for his business. However, he had a “problem”… he didn’t have any clients yet. “How can I blog about problems my clients are having when I don’t have any clients yet?” This is a surprisingly easy problem […]
Continue reading...Here’s a modern day business parable… A business owner was interviewing applicants for a newly created position within the company. He decided to base his decision upon a single question which would be asked of each applicant, “What is two and two?” The first interviewee’s answer was “Twenty-two.” The second interviewee pulled out a slide […]
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As I was updating WordPress for a client, I saw that someone had “discovered” her blog. This is not necessarily a bad thing – but this person had decided to try to use the comments section of various blog posts for HIS sales message. I can understand why he’d like to get his message out […]
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It's surprisingly easy to get started creating your own web presence. Here are the basic web site tools you'll need to get started creating your own Continue Reading
I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the foundation for the success of your business. You can have the best product – the best service – the best solution […]
This is the story of a locally owned business with a fabulous website. The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer left – never to return. Our story begins many years ago when I purchased […]
I absolutely ADORE Denny Hatch. I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint. Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers. In […]