Effective Strategic Digital Marketing
If you’ve ever traveled to a foreign land, you know how important it is to “speak the language”. When I was in college, I spent a winter term in Japan where I not only didn’t speak the language – but I couldn’t even attempt to read the signs that surrounded me. Fortunately or maybe foolishly, […]
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“What”s a brand? A singular idea or concept that you own inside the mind of the prospect.” – Al Ries Branding is perhaps one of the most overused and misunderstood phrases of the last 50 years. At its essence – branding is the term we use to encapsulate how your business is perceived in the marketplace. Every […]
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They say insanity is doing the same thing over and over but expecting different results. A few months ago I obviously had some kind of break with reality because I decided that I wanted to grow my own tomatoes. This isn’t the first time I’ve tried to grow vegetables – and it won’t be my […]
Continue reading...Everywhere you turn, you’ll get advice on using social media to “brand” your business. The gurus and experts talk about branding like it’s something you can “do” to your business – like slapping a fresh coat of paint on a wall. If only branding were that simple. Branding is what consumers DO to your business […]
Continue reading...AMC’s The Walking Dead is a television show which follows County Sheriff Rick Grimes who was shot on duty, went into a coma and woke up weeks later in an empty hospital. He discovers that the world he once knew is gone, ravaged by a virus which causes the dead to walk – and attempt […]
Continue reading...Social media marketing has more in common with quantum mechanics than with more “traditional” methods of marketing which poses a significant problem for both CMO’s and business owners who desperately want social media marketing to be all about lead generation and sales. Quantum mechanics is a branch of physics providing a mathematical description of the behavior and interactions […]
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If you’re a small business owner – this post is for you. In classic catch 22 fashion though – if you’re a small business owner – chances are you’re not reading this blog even though it is written especially for you. Instead – you’re busy running your business – oblivious to what’s happening online. You […]
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Yesterday- a disaster decimated this and many other websites across the web. Websites whose sites were hosted on servers at the Colo4.com data center found themselves without a web presence for about 8 hours yesterday – from about noon – 8 ET in the US. When a data center experiences an epic fail moment like […]
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The landscape of social media is shifting quickly – but it’s the touted “tools” we’re using to share which are changing – not our need to learn and share what we’ve learned. No matter who the current “social media mega star” is of the moment – all social media products tend to follow a predictable […]
Continue reading...If you’ve considered using a Daily Deals site to promote your small business – read on and see why blogging might be a more sustainable – and more affordable alternative to growing your customer base. As a”recovering” advertising account executive – I see Groupon and other daily deal sites differently than most people do. In […]
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It's surprisingly easy to get started creating your own web presence. Here are the basic web site tools you'll need to get started creating your own Continue Reading
I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the foundation for the success of your business. You can have the best product – the best service – the best solution […]
This is the story of a locally owned business with a fabulous website. The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer left – never to return. Our story begins many years ago when I purchased […]
I absolutely ADORE Denny Hatch. I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint. Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers. In […]