Measuring Blog Success

How do you measure blog success? Is it determined by the number of RSS subscribers?  Is it determined by how many  blog comments?  Do you measure blog success by how much money you can make from your blog? There are many different ways to define blog success and the list above doesn’t begin to exhaust […]

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Social Media Mistake #3: Forgetting what it is…

Probably the most common social media mistake made by both business owners and individuals is not having a clear understanding of what social media is.  When you forget (or don’t know) what social media is  – that is the time when the biggest mistakes are made.  So what is social media – Social media is […]

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Social Media Mistake #2: Try to manipulate it

The first installment in the Social Media Mistakes series covered the “ignore it and hope it will go away” mistake.  The second mistake is usually the next misstep businesses make with social media… they try to manipulate it. In the blog post, Social Media Marketing – what you don’t know CAN hurt you! I share […]

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Social Media Mistake #1: Ignore it

One of the most toxic social media mistakes a business owner can make is to adopt a “ignore it and hope it goes away” type of attitude. This head in the sand tactic is employed on many levels.  Some business owners want to ignore social media in general – hoping it’s a fad which will […]

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Customer Noise and Social Media

I write a lot here about connecting with customers.  It’s what social media does best really.  While the old web  was all about a one way conversation in which businesses “spoke” and consumers “listened”…  the “new” web with it’s social media capabilities – allows the conversation to go two ways. Social media is new – […]

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Who’s afraid of the FTC’s new guidelines?

Answer – ” Not you if you’re operating under an authentic business model.” Social media is all about information flowing freely and easily.    When a company engages in questionable business activities – social media is there, allowing customers to share what it’s like to do business with someone.  However, there have always been business owners […]

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Before you spend one penny on an AdWords campaign….

Before you spend one penny on an AdWords campaign – take a walk with me – a customer – through the whole “searching for a product or service” on the internet. Yesterday – my clothes dryer quit working.  While draping my clothes over the railing of the upstairs over look is an option, it’s not […]

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Are your customers wearing tin foil hats?

In Business Building Strategy: The most important question of all…, I suggested that the word”why” can turn a simple complaint into an essential business building strategy question.  Sometimes – a series of very mystifying actions can have their root in a very simple disconnect which can be quickly and easily discovered by simply asking “Why?” […]

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Business Building Strategy: The most important question of all…

When you’re building a business – there’s a lot of questions that need to be answered.  Dr. Jean Murray says there are 10,000 questions you’ll have to answer as you start your business.  While I never stopped to count them all – I think she’s definitely in the ball park with that estimate. Some of […]

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Business Building Strategy: What will you do to get their money?

I’ve been doing a lot of individual work with clients and a phrase I’ve been using a LOT lately is…. “What are you willing to do to get their money?” It’s easy to blame those idiot customers for not being smart enough or willing to work hard enough to do business with you. You know […]

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