The landscape of social media is shifting quickly – but it’s the touted “tools” we’re using to share which are changing – not our need to learn and share what we’ve learned.
No matter who the current “social media mega star” is of the moment – all social media products tend to follow a predictable life cycle. Today Google + is in the first “hero” spot – but don’t worry – like the weather – this too will change with time.
Too Fast – Too Furious
In case you haven’t heard, the “hip” ones – the “in” crowd – the “OMG – What’s my Klout Score” crowd are focused on Google + and creating circles which effectively divide their social networks into friends, frienemies and followers. Meanwhile everyone seems to be asking….
Will Google + turn Facebook into Myspace? What happened to FourSquare? What about Twitter?
While the hype level is high for G+ at the moment – it doesn’t matter which social media site is currently occupying the “king of the hill” spot if you’ve got a solid social media strategy in place.
This simple 2 step system to crafting a solid social media strategy is designed for business owners who spend more time managing their business than their website.
STEP 1: Just remember – social media is about communication.
Every social media marketing tools is simply a communication tool. These tools when wielded by skilled craftsmen and women can create “marketing magic”. However, without direction, focus and an underlying strategy – they are at best distractions from the business at hand – and at worst an addictive time suck.
Ok – got that. Step 1 is there is not magic here – only communication.
STEP 2: Communicate the right message.
Social media is about communication – but it’s communication with a goal and a purpose. Your goal is “the right message at the right time to the right people.”
If that doesn’t help, try answering this question: What do people need to learn about your business?
This is where the “original” social media magic communication tool- the blog – can really shine but is also where the waters get murky. Way too many “WTF” business blog moments happen when business owners begin blogging about what they had for breakfast or other silliness.
For heaven’s sake start sharing stories on how your business has made current customer’s lives richer, sexier, better, easier and saucier.
Once you’ve got the right stories, then it’s just a matter of making it EASY for your customers to SHARE those stories. That’s when the current “king of the social media hill” comes into the picture. Then you simply encourage people to share this story – a story that features someone like them – solving problems they have.
Which brings me back to the beauty of blogging for your business. Business blogging allows you to create hundreds of just such stories for your business and monitor which ones “engage” and which ones “fall short”. It’s why I love business blogging for the entrepreneur who is bootstrapping while building a business.
When you use these two simple steps to form the basis of your social media strategy – then it really doesn’t matter which “social media tool of the moment” is occupying the top spot because in the end – they’re all just tools which help your customers share the stories of your business.