October 17, 2008

The “Real Deal” – The Value of Authenticity in Blogging

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

David M Ogilvy

It’s no secret that I’ve been a HUGE fan of Cath Lawson for quite some time now.  While I don’t remember exactly which blog post it was that I first read, but I still remember the feeling that washed over me when I discovered her blog.   Was it recognition?  Was it relief?

It was probably a little of both.  After all, I’ve publicly declared that there are times when I feel like I’m the only ” honest politician in Washington” because sometimes, I sometimes get EXHAUSTED by the “self proclaimed gurus and experts” who talk the talk, but don’t walk the walk!  I was half way through reading my first Cath Lawson blog post when I recognized that I had found another “honest politician”, even though she lives “across the pond” from me.

See, Virtual Impax is NOT my first rodeo.  I’ve jumped in and out of self employment ever since the birth of my oldest child and I worked extensively with entrepreneurs and business owners during my time as an AE with an advertising agency.

So it’s only natural I guess that when I had trouble finding a reliable cleaning lady, I decided to start my own cleaning business on the side.  I don’t know WHY I thought that was a good idea at the time.  Looking back, that one was PURE FOLLY!  “Let’s see, I can’t find ONE person who will clean my house properly – I think I’ll start a business where I have to plant my foot in the buttocks of a CREW of people who don’t know how to clean a house properly OR show up for work!”

In the end, I learned A LOT about myself.  I discovered that  I SUCKED as a boss.   I ran my business like it was some kind of charity organization.    I hired women who needed flexible hours and extra money instead of hiring people for their work ethic.   I hired dwarves instead of giants!  I hired people who wanted easy money, not people who took pride in their work!

Of course, my employees used and abused me.  (As Liz Struass would say, “They were people being people.”)   I closed shop when I had a dream that I was working in food prep at McDonald’s.  In the dream, I was stinking of grease and exhausted, but I declared  within that dream that it was better than cleaning houses.

So that’s probably why, when Cathleen would write about the trials and tribulations of running her plumbing company, I could relate.  I recognized the voice of another battle scarred business veteran.

With that said, I don’t know why I was so FLOORED by reading Cath’s offer to run an ad for free on her blog.  I just sat back in shock and awe.

DAMN – SHE’S GOOD!

As a matter of fact, I’d say she’s a MARKETING GENIUS!  No wonder I’m such a fan!  Not only is she a giant, but her readers are as well.   As her readers have been finding this blog, I’m feeling quite privledged to be in the company of so MANY giants at one time.

By the way, I can DEFINITELY tell a difference between Cath’s readers and mine.  Cath’s readers leave comments.  Mine email me or use the contact form.  Either way is good for me!

Filed Under: Blog, Building Trust with Blogs, Starting Your Own Small Business Tagged With: , , , , , , , , , , ,
October 10, 2008

Social Media Warning: I am Rubber – You are Glue …

Remember that chant – back when you were a child. Someone would say something mean or hateful, and your response would be the sing-song, “I am rubber – you are glue! Whatever you say bounces off of me and sticks to YOU!”

Web 2.0 gives us a real opportunity to share our thoughts spontaneously. Whether it’s posting to your own blog, making comments on other blogs or sending bulletins via MySpace – sometimes we might share things we wish we hadn’t. If we’re lucky, the rest of the world will be so self absorbed that most people won’t notice when we expose more than we planned.

I recently got a notification about an article which is getting a lot of attention on one of the various social networking sites to which I belong.  The article was written by a member who is telling business owners to get control over their personal spending lest it ruin their business. I think I’ve gotten more insight to her spending habits than she may have been planning on providing.  I thought it was just common sense, but if you want to promote your services as a financial manager, don’t tell me how many checks you’ve bounced in the past few weeks!

Meanwhile, the article makes me laugh because I am currently working with a client who has EXACTLY the opposite problem. This client is processing her own credit card orders manually because she doesn’t want to PAY an assistant to do this menial task for her. As a result, it’s taking WEEKS for some orders to get processed – money that could be safely in her bank account – less a small fee for hiring an assistant to handle the order processing.

We’re in the process of automating this process for her, by the way so she doesn’t have to hire the assistant – however, she’s reluctant to make the investment needed to make this happen.  Her business is relatively new and she’s having trouble making the transition from “requisition forms” to “you’ve got to spend money to make money.”

I can TOTALLY relate to my client because I too have battled trying to achieve balance between the art of bootstrapping and being silly.

For example, I remember that I worried for MONTHS over the prospect of spending $35 per year to register my domain name (way back in 1998) and the subsequent hosting fee!  It took me a long time to get used to the idea that I had to SPEND money to MAKE money. I’ve learned that it’s just a part of the transition from “employee” to “business owner” and for some of us, it’s a tough hurdle to overcome.

Meanwhile, the world is full of therapists involved in horrible relationships who spend their days “fixing” other people’s relationships – doctors who smoke, drink and abuse drugs but reach out selflessly to heal their patients – accountants who can’t keep their own finances in order. The list goes on and on but a key player in this kind of behavior are the MMO bloggers who aren’t making any money.

While it’s true that “The cobblers’ own children rarely wear shoes,” if you want to convince others that you know your stuff – you’d better have some impressive samples.

As always, this is going to come BACK to blogging.  One of the reasons I ADORE blogs is that it’s hard to “fake” expertise over the course of 100 or more posts.  When these MMO pretenders post their monthly earnings and think $89 a month is a sign of their success – well, it’s yet another reasons I ADORE blogs!

If you’re not authentic – or if your SOLE purpose is trying to fleece the masses – then don’t launch a blog and DO NOT participate in social media marketing.    If you’re a pretender, your blog will expose you as one!

If on the other hand, your business is in the business of helping people solve their problems, achieve their goals or placate their desires – the step right up to blogging and Web 2.0.  While you won’t find OVERNIGHT success, you’ll find it’s a fun and fulfilling path to travel.

Your blog won’t be a 30 minute solution to your marketing dilemmas – it may not even earn $89 per month in direct income for you, but it will be great way to begin spreading the word about the solutions you offer!

Filed Under: Blog, Business Basics Tagged With: , , , , , , , , , ,
October 8, 2008

Beating the Baby Blog Blues

While the mechanics of blogging are amazingly easy to master, creating a successful blog is actually much HARDER than it looks.

Yesterday, my email box was filled with people who are suffering from what I call the “Baby Blog Blues”.

These bloggers are not web development professionals, but they’re average every day business owners who want to use their blog to promote themselves and their businesses.   They’ve been blogging (some regularly, some not so regularly) and they’re frustrated.  In some cases, they’re getting traffic but no comments.  In other cases, they’re not getting traffic OR comments.

In one case, the blogger who wrote to me desperately wants to build a strong community, just as Cath Lawson, Liz Strauss, Barbara Swafford, and Hunter Nutall have done.    She wants loyal readers who contribute regularly to the discussion.  She wants to give a topic and allow others to discuss – which is exactly what happens in the strong communities above.

At the moment, her blog just isn’t “established” enough to achieve this and I’m calling this syndrome the Baby Blog Blues.

I’ve come up with this “word picture” because I can’t TELL you how often I’ve had potential clients who announce, “This blog  HAS to be generating a four figure income in less than 6 months or I don’t want to do it.”    After 10 years, I’ve FINALLY learned to say “Thanks for contacting me – good luck with that.”

When you first launch your blog, it is like a baby.  Few parents expect their newborn infant to generate income to cover their expenses.  (I had to re-write that sentence to say “few” instead of “no” because – well, the tabloids are FILLED with stories of parents who had children with the sole intent of turning the baby into a cash machine – the last names Lohan and Spears come quickly to mind!)

In the beginning, your blog is a baby! It needs time and effort invested on your part to make it grow. In the case of a human baby, time will work its magic and your child will grow even without top quality nurturing.  The passage of time guarantees that your newborn will grow into a toddler.  Allow more time to pass and the toddler will grow into a child.  Eventually, in the cruelest twist of all, the child will grow into a teenager.  While time is the biggest factor in a child’s development, time is not the sole predictor of blogging success.

In the case of my aspiring blog client, she’s got an infant “blog” sitting on her lap and she’s watching Cath, Liz, Barbara and Hunter with envy as they prepare for their blogs for the senior prom.

What this client doesn’t recognize is that these successful bloggers spent a lot of time creating blog success.  They have spent their time blogging in the dark.  They have spent weeks, months perhaps YEARS posting article after article with few if any comments.  Most bloggers learn to blog through trial and error.  The faster you learn the essential “tricks” of the trade, the quicker you can get moving in the direction of blog success.

Trust me when I tell you that all of the bloggers I listed above did a LOT more than just post to their blog once a week and wait for the traffic to come to them. Like the mother of a newborn human infant, these successful bloggers have gone through the 4 hour feeding schedules and diapers phase with their blogs.

While the passage of time will eventually transform a human infant into a teenager, the same doesn’t hold true for your blog.  If you don’t nurture your blog, it won’t grow – it’s as simple as that.  The GOOD news is that you can ignore your blog for months and then when you begin nurturing it again it will spring back to life.  In other words, no matter how sick your blog is now, you can always resurrect it.

By the way, the client with “blog envy” purchased the 8 Week Power Blog Launch program 2 weeks ago.  Over those two weeks, her Alexa ranking has already decreased almost 800,000.  (Alexa is a highly flawed system which ranks web sites from 1- 24 Million where  #1 is the best, 24 Million is the worst so a rapidly FALLING Alexa rank is a GOOD thing!)  In the course of 2 weeks, her blog went from the 2.4 Million range to the 1.6Million range and has passed more than 3/4 of a MILLION other websites in the race to number one.

She’s definitely on her way to achieving blog success – I just have to keep her focused on the fact that it takes TIME to create a successful blog.

Blog success is not an overnight proposition.  It takes TIME and it takes EFFORT – just like parenting, except when your blog achieves “teenager” status you CAN put it to work generating income – unlike human teenagers!

Filed Under: Blog, Blog Basics Tagged With: , , , , , , ,
September 5, 2008

Google Chrome – Time for a refreshing dip in the cesspool!

I love blogs. I’ve said it before and I’ll say it again. I love blogs -especially blogs where I can learn from someone else’s mistakes!!!

Today, my love and heartfelt affection goes out to the SEO 2.0 blog. Now I know that downloading the New Google Browser is a Bad Idea.

THANK YOU!

Thank you for diving headfirst into the cesspool that is Chrome!

I feel very, very WISE right now because I’m learning from someone else’s mistake, which appears to be an apt description of the new Google Chrome browser – a mistake.

In 10 Scariest and Most Annoying Facts about Google Chrome I learned that Google Chrome will make changes to my registry file and they’re sketchy about what they’re going to do with the information they obtain from gaining access to my computer.

Because of a blog, I personally can avoid taking a shit bath in the cesspool that is Google Chrome!

Patrick over at Spinning Silk wrote in the post What browser are you using? that he would be tuning in to the Google Chrome announcement.  I’m sure that Patrick didn’t see any of the things the SEO 2.0 blog pointed out during Google’s sales pitch for the new browser.

That’s the beauty of Web 2.0.  Go ahead… make your pitch.  Spin it any way you like.  Once people begin USING the product, the truth WILL come out.

Personally, I’ll stick with Firefox.  It ain’t broken and as such I don’t need to “fix” it by adopting Chrome.

What browser are you using?  Have you tried Chrome?

Filed Under: Blog, Business Basics Tagged With: , , , , ,
September 3, 2008

Web Marketing 101: School of Hard Knocks

Yet another school year has begun and my children (ages 14-21) are back to hitting the books. The oldest is in college, so she has the option of choosing her courses and even choosing which professor presents the information.

WHO presents the information is a biggie when you’re in college as well as in the real world.

In college, some professors are a true resource while others seem to be devoted to collecting a paycheck with as little effort as possible. That’s why there are multiple sites where students can go and “rate” their professors online. Even though the curriculum may be the same, the person who is teaching the class makes all the difference.

Ah, those were the days- when a professor would present the information and then, a few days or weeks later, you’d be “tested” on that information. If you performed well on the test, you’d get an “A” – if you didn’t, you might get a “C” or lower.  I wish I’d known how little those A’s would mean two decades later.

Fortunately (or unfortunately – depending how you look at it), my college days are but a memory.  Even the loans I took out to pay for that 4 year party -ehm, educational experience- are paid in full.   Now I’m living in the “real” world where the only school I attend is the school of hard knocks!!! There is no grading on a “curve” or cramming for finals. Instead, the only “test” is the balance of my business checking account.

WHO presents the information you need for real life success is a biggie in “the real world” as well.

As for me, personally, I’m a graduate of SHIT FLINGER U! No, not SHIT as in the South Harmon Institute of Technology, but shit as Cath Lawson defines it in her post Shit: The Best Tool For Success. Cath writes:

The more shit you have thrown at you, the more you learn. And although being in business is stressful, the more shit that hits you at once, the easier it will become later on.

Cath is the one who introduced me to the term “knowledge gatherers”. I squealed with delight when I read that descriptive term.  See,  I’ve run into this type before and have gone as far as to hire a few of these.

A knowledge gatherer is someone who reads every blog, buys every eBook and joins every membership site on a certain subject. Then, the knowledge gatherer presents himself/herself as an “expert” because he/she has accumulated all this knowledge.  Oh, he or she hasn’t applied any of this knowledge, but he or she is more than willing to tell YOU how to implement it.

Unfortunately, it takes about 3 weeks of working with just such a person (sometimes less) before you discover that you’re dealing with this type of individual.  One thing I’ve noticed is that this type usually has a lot of trouble with the whole “blogging” thing.  They blog for a bit and then “run out” of inspiration.

See, it’s one thing to know something so you can repeat it: it’s quite another thing to learn to apply it.  That is what happens at the school of Hard Knocks a.k.a. SHIT FLINGER U.

They say that wisdom is learning from someone ELSE’S mistakes.

Oh how I wish I were wise.

I wish I had learned my lessons from others who have been battered and bruised.   That’s why, when I find a blog like Cath Lawson’s, I subscribe to the RSS feed IMMEDIATELY!

Unfortunately, I’ve learned most of my “lessons” by jumping off the ledge and discovering AFTER I landed that the pile of straw which was supposed to cushion my fall was not only “used” instead of “fresh” but also filled with hypodermic needles and sometime machetes!

As I look back over my experience as a small business owner, I recognize that the struggles are indeed what have made me a valuable resource for my clients. There’s no lesson more valuable than the one you can learn from the man or woman who stands before you, covered in bruises and smelling of feces.

The problem is, when presented with the choice between the perfectly manicured, well dressed guide who is driving a Porsche and the Sherpa who’s dirty and smells funny – most of us will choose Ken and his sweet ride.  That’s fine if you’re touring Miami – it’s not the best choice if you’re scaling Mt. Everest.

I guess that is yet another reason you need to know where you’re going before you pick your guide!

Filed Under: Blog Tagged With: , , , , , ,
August 9, 2008

This is How Web 2.0 Works…

According to the Chinese, today is the luckiest day of the year. (08-08-08)

In China, the number 8 is considered extremely lucky, as a matter of fact, it’s the luckiest of all numbers and the competition for identification with the number 8 (the more the better) is fierce. From license plates to phone numbers, the more 8’s the better and some Chinese citizens are willing to pay a small fortune to possess a lucky phone number or a lucky license plate.

No wonder the Chinese are ecstatic about landing the 2008 Olympics and why the Olympic Games started at 8:00 AM on 08-08-08.

Samuel Goldwyn is credited with the quote, “The harder I work, the luckier I get. ” No where is that more true than on Web 2.0.

I recently received an email from a client who has launched one of those “easy” website builder type sites. About six weeks ago, she canceled her blog and now she now has four pages of unreadable (one big blog of text – obviously the p tag wasn’t an option) and forgettable content, but it’s a website she is able to set and forget.

set it and forget it websiteI’m not surprised by this series of events. Six weeks after the launch of her blog, she emailed me wondering why her brand new blog wasn’t appearing on the front page of Google for her desired keywords.

Since the keywords weren’t appearing in the domain name, the only other chance she had to score was via her content. I went to check on her blog – expecting to run a Wordle and show her how to focus her content around desirable keywords. However, when I went to the blog I found the “Hello World” post was the only content on her WordPress blog.

When she canceled her hosting for the blog, she said she was “much” too “busy” to create content for her blog.

I know that business success isn’t determined by your Alexa ranking… but having a website that can be found when people are looking for the solutions you offer is a bonus to any business no matter how you look at it!

WordPress doesn’t have to act like a blog! WordPress can act like a GREAT CMS (content management system). It provides a search engine friendly foundation for your website and you can create static pages just like a “static” website. When you use WordPress as your CMS it means you can use it to EASILY and QUICKLY publish articles to highlight product features and benefits on a regular basis.

“The harder I work, the luckier I get.”

On the other hand, I have several clients who are fighting the good fight and doing everything they can in pursuit of success. I recently received an email from a client who is going to be featured on NPR in November. Another client’s story is going to appear on nationally televised show thanks to her blog. Yet another client is pursuing a $10,000 project lead thanks to her blog. These are people who have put forth the effort and as a result, they’re getting “lucky”. They have prepared for success and now that success is knocking, they’re ready to answer.

It’s not just my blogging clients who are reaping the rewards of blogging. Yvonne over at Lip-sticking gives her story of how she scored a coveted invitation to Ford’s 2009 Model Year Product Program. Seems Yvonne joined a new site called SavvyAuntie. Turns out that was a KEY factor in Yvonne getting “discovered”.

Ford went searching for women bloggers on the woman focused site and found Yvonne. Now Yvonne is getting VIP treatment by Ford.

Sounds like fun, doesn’t it? Vyonne is another example of someone doing the leg work and then reaping the rewards. Is there an element of luck involved? Of course there is!

Web 2.0 is all about making connections and the more connections you make, the luckier you’ll get! What’s your tale of “getting lucky” thanks to hard work?

Filed Under: Blog Tagged With: , , , , , , , ,
July 26, 2008

What is Alexa? It’s a Website Traffic Spy Tool

One of the GREAT things about being involved in a “social networking site” such as Biznik is that people can communicate PRIVATELY with you.

I recently got a question privately there from someone who visited my blog and read my post Business Success Isn’t Determined by Your Alexa Rank. A well respected marketing expert, he wasn’t familiar with the Alexa tool and asked me to blog about it. Since I’m all about educating my clients and other readers, here we go.

What is Alexa?

Alexa is a product developed by Amazon (yes, the internet book selling giant and internet retailing pioneer). It’s a way to “spy” on the traffic of other competing websites.

increasing site trafficAlexa “ranks” websites in order based upon traffic from 1 to 24+Million. (I’ve seen TWO sites in the past 2 weeks that were in the 24 Million range.)

The last time I looked, Yahoo was #1, Google was #2 and YouTube was #4 according to Alexa.

If your Alexa ranking is above 1Million, you can congratulate yourself. You’re in the top 5% when it comes to rating traffic of the 24+ Million sites indexed by Alexa.

With that said, Alexa doesn’t get real interested in your website until your site breaks into the top 100,000. Once you break into the top 100,000, you can see your daily reach, rank and page views.

A Brief History on Alexa

The way Alexa used to collect the information it needed was via a plug in for MSIE (Microsoft Internet Explorer), Window’s internet browsing software. The plug in installed a toolbar in the user’s browser. While it offered a way for users to “spy” on the traffic of other websites, it also provided a way for Alexa to TRACK toolbar users movements on the web.

If you think about it, it makes sense that the only people who really CARE about what kind of traffic other websites are getting tend to be part of the techno-geek crowd. Very few sales training professionals CARE about the web traffic of any particular website. On the other hand, people who create websites are PASSIONATELY interested in the traffic ranking for a site. As a natural progression of events, in the early days the Alexa tool bar was used almost exclusively by web professionals or devoted web amateurs.

increasing site trafficAs the web has grown, so have the number of “non-tech” users. Many of these “non-tech” users didn’t have the Alexa toolbar installed in either MSIE or any other browser. As a result, the results of Alexa’s ranking became rather “skewed” statistically. Sites targeted towards technical users tended to do much better than websites that dealt with non-techy matters such as organic foods.

Meanwhile, new Web 2.0 businesses are popping up left and right. With the explosive growth of blogs has come advertising management services which will allow you to sign up and place ads on your blog via their network. Since ads are sold based on the number of impressions, many of these networks rely heavily upon the Alexa ranking of a website to determine traffic. (Log files can be altered, but Alexa is an unbiased third party.) Also, bloggers are popping up who aren’t blogging about the latest Tech Toy who are developing quite a following. These popular “non-tech” blogs were crying “foul” when it came to Alexa’s method of collecting data.

Recent Changes in Alexa

Back in April, Alexa responded, either to these cries or to the increased competition they were facing. (Compete.com comes quickly to mind.) Alexa changed the way it gathers data for its rankings to try to reflect what was happening in Web 2.0, where it’s not only geeks who roam the web for hours on end. ( Read more here Alexa’s New Ranking System Hurts Some and Helps Some.)

If you go to Alexa, you too can install this tool bar in your web browser. When you do, you’ll be contributing to Alexa’s data collection efforts. In other words, you can spy but you’ll also be spied upon.

blogs as money making marketing toolsThere’s actually a plugin for WordPress which will display your current Alexa ranking in your blog if you want the world to see. (Personally, I’m waiting to break into the top 100,000 to activate that one.)

If you don’t want to install the toolbar, you can always go to the Alexa.com site and type in the URL you want to check.

The most important thing to remember with Alexa is:

a) It’s an estimated traffic count

b) It’s a NUMBER and nothing more.

There are people whose blogs were ranked in the Alexa top 100K who have shut down their blogs and gone on to get real jobs because they weren’t making money from the traffic they had. On the other hand, I recently wrote about a business who is RAKING in the dough whose website is ranked in the 24 Million range.

For me, checking Alexa rankings could be called an addiction. I have a similar addiction to Diet Coke and coffee. (Caffeine FREE Diet Coke… I’m trying to be in “balance” because I drink a pot or two of coffee every morning. Screw moderation, I’m seeking “balance”.)

It’s only recently that I’ve come to recognize NEITHER my drinking habits or my Alexa checking behavior is productive. So before you install the Alexa tool bar in your browser, proceed with caution!

Filed Under: Blog, Blog Basics, What you don't know Tagged With: , , , , , , , , , ,
July 23, 2008

The Real Cost of Free and Low-Cost Services

Surely Joe Hage had his tongue firmly in cheek when he wrote the title for his blog post of OMG! It was so easy to set up a blog site!

Joe starts with

I started this article as I was learning how to set up a blog, to share it with you here. It seemed like an intimidating effort but it was SO EASY BECAUSE a GoDaddy.com representative stayed on the phone with me for 63 minutes and took me step-by-step through it.

Joe spent over an HOUR on the PHONE to set up a Godaddy blog site for his kids. I’m stunned!!!

I’ve followed Joe on the social networking site Biznik and I’d have to put Joe’s hourly rate in the $225 an hour plus club.  He’s a Wharton MBA whose list of clients is impressive.  His skill at quickly seeing how to make a marketing positioning statement which is tightly targeted AND easily understood literally blows me away.  (A skill he demonstrates on Biznik with surprising regularity.  The man obviously never sleeps!)

I guess what I’m getting at is that Joe’s time is extremely valuable which means that was one very expensive  and extensive blog set up session.

I will confess here that I have absolutely NO experience with Godaddy blog hosting services. My experience with Godaddy HOSTING services on behalf of website clients has not made me willing to brace for the challenge of trying to tame their blog option. Joe’s post only clarified that for me.

In contrast, I set up a blog for my son last night. He’s wanting to earn some income and his passion is video games. So I picked up the domain name Best Video Game Cheats and in the course of an hour, I was able to

  • research effective keywords for a domain name with Wordze.
    (I hesitate to share this resource because it’s just so good and I’m afraid that if everyone starts using it that it won’t be as good. That’s what seemed to happen to WordTracker, a former favorite keyword research tool of mine.)
  • register a domain name (NOT with Godaddy… though I do have names hosted there that are awaiting development)
  • customize the Revolution Theme by Brian Gardner including choosing a cover image using Istockphoto
  • Add adsense code to the themes so my 18 year old high school senior can earn gas money while doing all it takes to be one of the 13  2009 POTENTIAL TOP TREASURE COAST RECRUITS.

Admittedly, I’ve got everything set up to plug and play when it comes to setting up WordPress blogs but it certainly wasn’t “easy” the first few times I did it.  (There’s more to a WordPress blog installation than simply clicking “install” in Fantastico.  Plug ins, which are what make WordPress ROCK, vary in their ease of use, effectiveness and compatibility with other plug-ins.)

Now, admittedly, you will have an outlay of cash to have me set up your WordPress self hosted blog.  In Joe’s case, this was a blog he was setting up for his children, so I can see not wanting to launch a super charged self hosted WordPress blog with all the bells and whistles which will make it a contender for top rankings in the search engines.

However, I learned a valuable lesson via a posting in a forum long ago (the source and link are long forgotten but the message remains) which stated,

“You can always earn more money- you can never earn more time.  Money is easily replaced.  Time isn’t.”

That has caused me to click the “buy” button more than once over the past few years.  Can it save me time?  Then it’s probably worth my money.

Lots of people waste valuable time and energy trying to figure out how to get something for nothing. There are tons of free and low cost website development tools  which feature complicated and non-intuitive navigation through a labyrinth like maze that consume hours if not days of valuable time.  That valuable time was invested on behalf of a less than stellar end product.  I’ve not only gone down that trail personally, I’ve also worked with more than a few clients who later said, “Wow!  I wish I hadn’t wasted so much time getting to you.”

I get the need to bootstrap.  I get the need to conserve cash.  But sometimes, you’ve got to spend money so you can make money.

I applaud Joe.  I never would have called and hung in for over an hour trying to set up a blog on Godaddy.  I’d have gone to WordPress.com and set one up in like 5 minutes and then used URL forwarding for the domain name.  Not the most SEO method, but then again… if that was my goal, I would NEVER use a Godaddy blog in the first place.

Am I missing something?  Are Godaddy blogs the next big thing is search engine friendliness and ease of use?  Or are they just cheap and readily available?

Filed Under: Blog, Blog Basics Tagged With: , , , ,
July 21, 2008

Business Success Isn’t Determined by Your Alexa Rank

web site trafficAs a web “professional”, I know the frailties that face Alexa. However, that darned tool bar is so easy to install and it’s literally become a habit for me to glance at the Alexa Ranking before the page has had time to load.

Over the  weekend, I learned that there are successful businesses who are NOT using the web as part of their success.

I know.

I was shocked.

It’s funny how short sighted those of us who live and work on the web can get sometimes- myself included at the TOP of that list!

This revelation started innocently enought. I got a phone call yesterday from a friend of mine who has a “real” job. She’s the training director for a large company… you know, the type of company that has “divisions” which each are assigned a “budget.”

She began her call with, “I’m at this conference to be a certified-blah blah and I met this amazing woman who’s launching her own business and needs your help.”

“Wait! Certified– to be what? Did you quit your job? Are you launching your own business?”

“No, my division has budget to burn so I’m becoming a certified “blah blah”. ”

I’m not being coy or trying to protect an identity- I really can’t remember the program name- it was THAT generic!  It was one of those made up words that people create so they are “guaranteed” top position in the search engines.

“What is a certified blah blah?” I asked.

“You know, I asked that before I left on Friday. No one at work knew either,” she said. “You’d think that someone would ask that question before plunking down $2500 for a 3 day seminar. But that’s how Corporate America works. By this time tomorrow, I’ll have another certification to my name.”

She then asked me to check out the website for the firm putting on the seminar. My friend is a business woman through and through and instead of paying attention to the presentation (which usually annoys her because she’s a real expert in training and sees the mistakes being made in the presentation instead of every absorbing the content), she’s counting heads and computing how much money this guy is bringing in.

She counted 300 heads in the room… and multiplied it by the $2500 her company paid for her seat there. She figured they made$750,000 in revenue from this seating alone and she knows there’s another seminar next month on the west coast.

I’m intrigued. I type in the website address and my attention goes first to the Alexa ranking. I’m STUNNED at what I see- I didn’t know Alexa numbers went above 24 million!

The Alexa ranking for the website is in the 24,500,000 range.

Talk about a billboard in the Alaskan Wilderness, this website is a wasteland. Oh, and it’s a mess both from a coding standpoint AND from a content standpoint.

The coding issue is obvious. I mean, you don’t reach the deepest darkest depths of 24 Million plus in Alexa without some serious coding issues at work. However, the content is what surprises me. I mean, it’s little more than a narcissistic rant tooting the horn of the seminar’s developer.

The site doesn’t follow ANY of the rules for website success!!!  Lousy domain name, poorly coded, narcissistic content… I can’t imagine anything he could do to make the site worse.

Despite all of that, he obviously has a thriving business.  I text my friend with a “you’ve GOT to find out how people found out about the seminar,” because one thing is certain, he’s not using the web to market it.

Turns out, he’s made connections with a national association and is offering this “course” at a substantial discount for members.  The association sent out the communication to it’s members and offered them a half price discount.

The whole experience has shaken me a bit.  It has forced me to admit a bad habit which I’ve developed –  I tend to look to Alexa rankings to judge how “successful” a website is and by extension, the business which owns the website. This particular website destroyed that belief system of mine.  It goes to show that you don’t need a great Alexa Ranking to have a successful business venture.

I should have known better.  I mean, I tell clients all the time that a blog can be used as a powerful tool for business communication.    Using your blog to communicate your marketing message is a GREAT use of a blog.  Using a blog in that manner is actually using your blog to target the non-blogging community.

Do I think a great web presence would help this guy’s business – definitely.  But the lack of one obviously hasn’t stopped him from achieving a level of success.

Filed Under: Blog, Business Basics Tagged With: , , , , , , ,
July 17, 2008

The Power of the Blog

I love blogs… WordPress self hosted blogs in particular. Like any great love affair, there are ups and downs.

The down side…Wordpress has announced version 2.6 is released today. UGH! I’m currently installing 2.6 on my “test” blog EZ Marketing Tool. I’ll soon know what works and what doesn’t in WordPress 2.6. The frequent updates are a downer for me because I not only have to bring my blogs up to speed but also roughly 100 other blogs as well.

On the up side though, there are several blogging stories out there to make the minor inconvenience of frequent updates seem minor in comparison.

Isn’t that the way a great love affair works? Sure there’s a pinch of G&A (grief and aggravation), but that pinch of G&A just adds a level of texture and flavor to the 101 things that are great about the relationship. (I’ll have been been married for 24 years this December 1, so my G&A thresh hold is obviously very, very high!)

Micheal Martine begins the singing the praises of blogging hit parade with his post How I Brought My Business Back from the Dead with Blogging.

I’m quote Ben Yoskotiz so often, I don’t have to check on how to spell his name lately (grin). Yet, here he is again with his story of how he was Quoted in The New York Times – The Power of Blogging.

To that I’ll add the story of my own client.  Janet Simpson is an AMAZING woman who has truly “been there, done that.”   She’s a lifestyle coach who survived a car crash against the odds.  Her tale of survival is documented in Junkyard Janet.  About six months ago, Janet decided to convert her static website Nourish Your Life to a self hosted WordPress blog. This week, film crews are visiting Janet at her home to document her tale of survival against the odds.

One of the things that fuels my love affair with blogs is how search engine friendly they can be.  Ben found that an article he posted over a year ago was the source of his claim to fame in the NY Times article.  The title of the post probably matched the exact search terms the NY Times reporter was using to find information.

Janet’s blog includes this line on her about pager which probably included the keywords A&E researchers were using to find stories for their series:

Life took an unexpected turn when a car accident/miracle changed everything.

What story do you have to share?   Share your story here.

Filed Under: Blog, Blog Basics Tagged With: , , , , , ,