Virtual Impax

Kathy Hendershot-Hurd May 10, 2010

When a Pest Control Company tries to Exterminate Negative Customer Reviews

Truly Nolen couldn’t kill the bugs in my house – and they can’t kill my negative review of their service either. Quite a while ago – I created a post where I shared my experience with my pest control company – Truly Nolen. I was HORRIFIED by the service I received and shared the experience […]

Filed Under: Online Reputation Management Tagged With: communication, customer service, pest control, PR, social media marketing

Kathy Hendershot-Hurd April 27, 2010

Overcome Business Fear of Sharing

It’s not uncommon for people who sell their knowledge and expertise to fear that if they give too much information away – that they’ll eliminate their potential client’s need for their services. When it comes to sharing your knowledge and expertise – the more you give, the more you get. The more you share knowledge […]

Filed Under: Small Business Success Secret Tagged With: Building Trust with customers, Building your business, business building basics, business success

Kathy Hendershot-Hurd April 14, 2010

Are you a young bull or an old bull?

There’s a popular parable which illustrates the importance of planning and patience called Two Bulls. The story goes that there are two bulls standing side by side in a field. One is a young bull, full of energy and what Austin Powers calls “MoJo.” The other bull is older with less energy but he still […]

Filed Under: Small Business Success Secret Tagged With: Building your business

Kathy Hendershot-Hurd April 7, 2010

Social Media is Consumer Controlled Conversations

Ah the “buzz” around social media is burning like a wild fire out of control – it’s the bright shiny bauble of our time. Everywhere you turn there’s another guru offering yet another “product” promising to provide everything you need to know to harness the power of social media and magically build your business. The […]

Filed Under: Business Basics Tagged With: advertising, Building your business, business owners, small business marketing, social media, social media marketing, steps to starting a small business

Kathy Hendershot-Hurd March 31, 2010

Old school “selling” strategies fall flat in a social media world

Old school selling strategies were very “push” oriented. Push – Push – Push: Buy-Buy-Buy. The communication methods associated with “old school selling” are very “one way”. The business talks AT a prospective customer via traditional media sources – and the customer has two alternatives: buy or don’t buy. Then – a new school of selling […]

Filed Under: Small Business Success Secret Tagged With: Building your business, marketing, small business marketing, social media marketing

Kathy Hendershot-Hurd March 24, 2010

Your Business Blog is Good for Business

I’ve been saying for a long time that business blogging is by far the best investment of time/energy/resources you can make for your business. Well’ now it’s official – a recent study proves that your business blog is good for business. Emarketing commerce reports: Majority of Business Blog Traffic Comes From First-Time Visitors Two-thirds of […]

Filed Under: Building Trust with Blogs Tagged With: Blog, blog marketing, blogs, Building Trust through Communication, business blog, business blogging, trust

Kathy Hendershot-Hurd February 23, 2010

Creating Authority with Your Business Blog

I’ve talked a lot about how your business blog can be used to build trust with prospective clients – especially if you’re in the business of “selling your knowledge.” However, there’s another term which is emerging which may be an even more compelling reason to begin blogging for your business. That term is AUTHORITY and […]

Filed Under: Building Trust with Blogs Tagged With: authority, blogging, Building Trust through Communication, Building Trust with clients, Building Trust with customers, business blogging, communication, trust

Kathy Hendershot-Hurd February 16, 2010

Unseen Business Killers

How a common business blogging excuse may be a sign of an unseen killer within your business. Lately I’ve been inundated with stories of people battling cancer. One of my friend’s sister was recently diagnosed with the disease and a client’s sister also received this devastating diagnosis. Then I received news that the outlook isn’t […]

Filed Under: Blog Tagged With: Blog, blogging, Building your business, business owners, marketing, small business marketing, social media marketing, social media strategy

Kathy Hendershot-Hurd February 11, 2010

I don’t have time to blog

One of the most common “objections” I hear from prospective clients about launching a blog is the concern over the perceived time investment required. For many business people, the term “blogging” brings visions of hours spent preparing daily blog posts. This leads to the most common battle cry uttered by small business owners, “I don’t […]

Filed Under: Blog

Overcome Business Fear of Sharing

Are you a young bull or an old bull?

Your Business Blog is Good for Business

Creating Authority with Your Business Blog

I don’t have time to blog

Web Site Tools

Essential Blogging Tools

Business Basics

The importance of targeting your audience

Your website is great – too bad your business sucks

Keys to Success in Business