Virtual Impax

Kathy Hendershot-Hurd October 27, 2009

Turnkey Online Training Business For Sale

One of my clients contacted me last week and told me she’s selling her turnkey online training business. If you’re a believer in the value of training – and if you’re willing to devote yourself full time to this business – this may be the opportunity of a lifetime for you. This is a solid […]

Filed Under: Blog Tagged With: business opportunity

Kathy Hendershot-Hurd October 20, 2009

Using Twitter to sell more stuff

If you’re like most business owners, you’re interested in selling more stuff. Lately, you may have heard that Twitter is a great way to sell more stuff. However, if you’re not aware of the “why” behind marketing in general – it can be easy to begin viewing Twitter – and other social media tools – […]

Kathy Hendershot-Hurd October 14, 2009

Small Business Branding

One of the biggest challenges in starting a small business is developing the “visual identity” of the business. Sometimes known as “branding” – to say that the visual elements you choose to represent your new business are important would be a gross understatement. Part of the “brand” development process is to create visual elements – […]

Filed Under: Design Discussions Tagged With: branding, communication small business marketing, design, logo, small business

Kathy Hendershot-Hurd September 11, 2009

When social media isn’t enough…

Long long ago, Liz Strauss wrote the immortal words – “Your blog is not your business”. Recently – I had a conversation with a client who learned that lesson – the HARD way. “Amy” [not her real name] was referred to my business a couple of years ago. The story behind how she came to […]

Filed Under: Building Trust with Blogs Tagged With: Blog, blog marketing, blogging, Building your business, small business marketing, social media, social media marketing, Wordpress blogs

Kathy Hendershot-Hurd September 2, 2009

Social Media’s MVP: Feedback

Social media is new and we’re just now exploring all the things it CAN do. We’re learning that while social media CAN do many things – it’s better at facilitating some business tasks better than others. Despite the fact that in the beginning, it looked like social media was going to be a GREAT way […]

Filed Under: Blog

Kathy Hendershot-Hurd August 25, 2009

This is how social media works to build your business…

Here’s another real life story on “How Social Media” works. I hope it helps to illustrate WHY it’s so hard to put an ROI value on your social media participation. “Suzy” is a client of mine and she has a problem. Actually, she has more than one problem. She has MANY problems because that’s just […]

Filed Under: Small Business Success Secret Tagged With: Building your business, business building basics, small business marketing, social media, social media marketing, social media strategy

Turnkey Online Training Business For Sale

Small Business Branding

Social Media’s MVP: Feedback

Web Site Tools

Essential Blogging Tools

Business Basics

The importance of targeting your audience

Your website is great – too bad your business sucks

Keys to Success in Business