I recently wrote about how great business blog content helped one of my clients land not one but two clients over the course of a few weeks. That’s why most business owners begin blogging – they want to connect with consumers. Connecting with consumers is the holy grail of online marketing. Each day – thousands […]
Continue reading... February 10, 2011
Creating Great Business Blog Content
If you didn’t know by now, a business blog is a great way for your business to reach out and capture the attention of prospective customers or clients. Business blogs grab the attention of machines (the search engines) and people alike and business owners are sitting up and taking notice. Recently, I began sharing about […]
Continue reading... January 20, 2011
Anatomy of a great business blog post
I’ll begin this post with a disclaimer. Most blog posts of this nature are pure Pablum – general enough in nature to be completely worthless to anyone who truly needs help in this area. Such posts must be so general that they tend to be worthless because each business blog post is simply a single […]
Continue reading... January 14, 2011
Your website is great – too bad your business sucks
This is the story of a locally owned business with a fabulous website. The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer left – never to return. Our story begins many years ago when I purchased […]
Continue reading... January 6, 2011
Indecent Business Blogging Exposure and other forms of TMI
a.k.a. yet another reason why your business blog shouldn’t act like other blogs. Blogging is great. It allows you to publish content quickly and easily to the world wide web. That content will live on long after it’s dropped from the front page of your blog and will continue playing a significant role in shaping […]
Continue reading... December 30, 2010
Why Your Business Blog Shouldn’t Act like Other Blogs
Imitation is the sincerest form of flattery – and if you’re considering launching a business blog you might be tempted to imitate some of the top blogs online. It’s a great strategy to imitate success – but if you do choose to imitate some of the top blogs online – you may very well find […]
Continue reading... December 10, 2010
Keys to Success in Business
I absolutely ADORE Denny Hatch. I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint. Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers. In […]
Continue reading... November 23, 2010
Business Details: The Devil known as Domain Names
William Feather – an American author – once cautioned, Beware of the person who can’t be bothered by details. As a business owner, the hardest part of owning and running your own business is paying attention to all the tens of thousands “loose threads” which make up your business. For the past few years, I’ve […]
Continue reading...
