For about 6 months now, I’ve been encouraging my clients to include video testimonials on their blogs/web sites, not only because it’s a powerful marketing tool, but also because of the "wow" factor. After all, while streaming video is nothing new, the You Tube revolution has made adding video to any blog or web site […]
Continue reading... August 15, 2007
What do women really want?
A young King was ambushed and imprisoned by the monarch of a neighboring kingdom. The monarch could have killed him but was moved by the youthful king’s morals and ideals. So, the monarch offered him his freedom, as long as he could answer a very difficult question. The young King would have a year to […]
Continue reading... August 9, 2007
Two types of business bloggers
There are two types of business bloggers… those who are posting to their blog with the intent on establishing credibility with potential clients and colleagues and those who are hoping to "break into" the top 50,000 weblogs who, according to University of Texas, Dallas in a study sponsored by Chitika , earn in excess of […]
Continue reading... August 2, 2007
Creating a “pretty” email newsletter isn’t very pretty….
The request from my client was simple: Kathy, how do I make my email newsletter pretty? My response…. Speaking of pretty…. this isn’t going to be. <grin> (Remember, my clients are VERY tech challenged….) The key you to creating "pretty" email newsletters is known by the name H-T-M-L. Basically, you’ll have to create an HTML […]
Continue reading... July 31, 2007
Tightly targeting your blog helps increase it’s effectiveness
I love blogs because they are a boot strapping entrepreneur’s best friend. For example, what do you do when you’ve got a concept that is "revolutionary" and therefore, by nature, NOT a topic of search on the internet? That’s the quandry facing the web site "15 Minute Date". 15minuteDate is a new concept in online […]
Continue reading... July 30, 2007
Tale of two clients….
Names have been changed to protect my client’s identity. While the names are changed, the stories are true. Late last year, my client Barry Smith landed the consulting gig that most consultants dream of landing. He signed with a Fortune 1000 company to do the work that he does best. He signed a one year […]
Continue reading... July 29, 2007
Why I don’t claim to be a “web developer” anymore….
Ten years ago, I launched my own "web development" firm and called it Virtual Impax. I left the wild and wonderful world of advertising (these were the days when the web wasn’t viewed as yet another advertising medium) to venture into the unexplored lands of the Information Highway. As I’ve written before, it didn’t take […]
Continue reading... July 23, 2007
Is 800 X 600 really dead?
When a blog (Daily Blog Tips) that has an Alexa rating in the 15,000 range tells you that the 800 X 600 screen display setting is dying, I have to take notice. It’s times like these that I feel like a REAL dinosaur as I reflect back on the days when 800 was "wide screen"…. […]
Continue reading... July 20, 2007
Some people REALLY aren’t ready for a web site….
I had a client who apologized for all the "support" he required to get his blog up and running. He was more than ready to wear the "I’m Stupid" cap…. which, quite honestly, he had not earned the right to wear! So I shared with him my current GOLD STANDARD for the ultimate in "un-savvy"…. […]
Continue reading... July 19, 2007
You’ll catch more flies with honey….
I am approached frequently by people who are pursuing the "dream" of self employment. The vision they have is of being in control of their destiny. No politics to play, no rules to follow…. then reality sets in. Starting a business is HARD! It’s even harder when you don’t play well with others. I was […]
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