Marketing: Defining what Marketing Means

The term marketing has been pulled and stretched and distorted on such a regular basis, that it deserves clarification.  According to Bartleby.com, in economics, marketing is defined as the part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. At the online dictionary […]

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Seven Deadly Sins Your Blog May be Committing

Whether it’s time to bring your practice to the Internet or re-vamp your current internet presence, here are 7 deadly sins you need to avoid as you prepare to launch a blog and present your marketing message to the world. Deadly Online Marketing Sin #1: Avoid the "no name blog" trap. The best things in […]

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Truth or consequences: The dirty little secrets about images and copyright protection

This morning, had an email from a long time client in my inbox with the subject line: HELP!!!  (Have I mentioned that I HATE Mondays!) Kathy, I just got a letter from [attorney] at [business name]. She said that there is an image of a bowl of fruit on two pages of my web site […]

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Marketing Guru: a dirty word in my book

Usually, by the time clients land at my front door, they’ve been around the block and signed up for multiple newsletters on how to make their web site work as a marketing power tool for their business.  As a result, I frequently get a "first hand look" at special announcements from many so called "marketing […]

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Do I need Paypal or a Merchant Account?

The Paypal vs Merchant Account is a frequent conversation I have with clients, especially those who are new to owning their own business. The conversations I had with clients 5-10 years ago are significantly different than conversations I have with clients today.  While even three years ago, the gap between using Paypal and a traditional […]

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iPhone Lesson: Yet ANOTHER way to piss off your customers

I’m going to have to create a new category if this stuff keeps up! Fox news reports that Apple has SLASHED the price of it’s highly touted iPhone a mere 10 weeks after it’s debut.  The $200 price cut has iPhone customers who were part of the less than expected rush hot under the collar […]

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Is RSS for you?

Back in the mid 00’s, I was amazed at the number of clients (and potential clients) who requested that their web site have “RSS.” What was really frustrating was few if any KNEW what RSS was.  I later learned that many “internet marketing gurus” were holding free classes exhorting class participants to be SURE their […]

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Yet another way to piss off your customers…. fail to deliver what you specifically promise to deliver!

Interestingly enough, shortly after my last post, I had a conversation with a friend in which she vented her frustration about a product she purchased online. After 10 years of marriage, my friend’s husband decided to "trade in" my friend on a "newer" model, leaving her to navigate the ever treacherous waters of the "dating […]

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New rising stars… blogging FORUMS

Blogs are a great interactive medium where one person writes and then others comment on the article.  I adore blogs for my clients because it’s a cost effective way for bootstrapping entrpreneurs to get their marketing messages onto the web easily and effectively. Jack Hughes has pointed out that the rise of blogging forums may […]

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How to piss off your visitors….

The title of the article was simply, "How to piss off your customers".  It was an evocative title that did it’s job… it got me tp click and begin reading the article. Unfortunately, the article wasn’t about customer service or even order fulfillment but it was about spam and how the definition of spam is […]

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