You’re only paranoid if they’re NOT out to get you

A.K.A: A healthy level of distrust is essential when living/working on the web I’ve often joked with clients that what is sometimes perceived as my “highly paranoid” level of distrust is merely the result of over a decade of living and working on the web. (I follow that comment with, “You’re only paranoid if they’re […]

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Make like a scout and be prepared….

Last month, as I was writing the content for my monthly newsletter, I saw an opportunity for a colleague of mine. I met John when he began working with a web client of mine on my client’s PR campaign. It was a wonderful experience. While John is a Havard grad and I’m only a Manchester […]

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I made a choice (Windows) and I’m sticking with it…

OK… I confess… I’m a Windows user.  Long, long, long ago, I had to make a choice as to which operating system I was going to use to run my business computer.  The year was 1994 and I had to decide whether I was going to buy a Mac or a PC.  At the time, Mac owned the […]

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Trust is not transitive

Andy Beard is asking his RSS subscribers… “Do you trust my advice?”   Andy asks because he’s been checking the “follow through” on his promotion of other people’s products and has been disappointed in the final figures. The very first comment to the post went along the lines of “Yes, I trust you… but just because […]

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The Numbers Game: Hits vs Visitors

As I was walking a blog client through her “webalizer” stats program last week and the subject came up of “hits” vs “visits“. During the EARLY days of the internet, we loved us our hit counters! My early sites ALL contained a nice little hit counter at the bottom of the page. Those hit counters […]

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On the web, experience could be your worst enemy.

J. Paul Getty once said, “In times of rapid change, experience could be your worst enemy.” The other day, I was on the phone with a client when he told me, “I get complimented all the time on how “ahead of the curve” I am with my blog, but truth be told, I’m just following […]

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I didn’t think this was a secret… but maybe it is

The secret I’m talking about: “You’ve got to spend money to make money.” I followed Andy Jenkins and Brad Fallon’s Stompernet launch. I was totally mesmerized by the “show”. Even though I didn’t buy into their system, I did end up on their email list. In their latest missive, they introduce their readers to Eben […]

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You win some, you lose some

This week I lost a client who has been with me for four years. I’m pretty sure she was surprised at the enthusiasm with which I accepted the termination of my services. I work with very few large companies.  Most of my clients are solo entrepreneurs and they tend to fall into two categories. The […]

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Matters of marketing and ethics…

Rich Schefren has a post on his blog called “I don’t think we can be friends anymore.” In it, he describes his impressions of a recent “internet marketing seminar” There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position […]

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Cost effective way to fastrack your design success

The vast majority of my clients are of the "bootstrapping entrepreneurial" variety, which means cost effective is one of their TOP priorities. For that reason, when I launch a new blog for a client (and blogs are a boot strapping entrepreneur’s best friend) I always offer the option of using a Template Monster Templates for […]

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