A Day in the Life of a New Media Consultant or Agency….

A viral marketing campaign is one that the target audience shares enthusiastically with other members of the target market without remuneration from the advertiser. The “holy grail” of  new media marketing is achieving “viral” status.

The video  below is destined to achieving “viral” status not only amongst new media consultants and agencies but anyone who provides an intangible service will be able to relate.

The reason this video is destined to become “viral” is that it illustrates the absurdity with absurdity.

My favorite “absurd illustration”  is the client with her hair dresser.

The one that “hits” closest to home – “Can you show us how you did this so we can do this on our own?”   Darren Barefoot even writes about the close cousin to this one in “What software did you use?

He does a great job of explaining the reason that line ends the video above:

In creative enterprises–from a pencil sketch to a feature film–the tool is the thing that matters least. What matters is that weird combination of skill, clever decisions, intuition, good fortune and the Flying Spaghetti Monster’s blessing that makes for a successful creative project.

Creativity is a blessing and a curse.  The blessings of creativity are obvious and if you’re looking for a “creativity booster” check out Marelisa’s “How to be more Creative“.

The curse of being blessed with an abundance of creativity and trying to sell that “service” is illustrated in the video above.


  1. Hi Kathy: I’ve had people try to haggle with me for the fees I charge for incorporation services. Loved the video. 🙂

  2. Creativity is not often acknowledged for the genius that it is.

    Thanks for the post. Great video.

    Laurie | Express Yourself to Successs last blog post..I’m Not Yelling

  3. Kathy says:

    Marelisa- OF COURSE you’ve had people try to “haggle” with you for a service you provide – for some reason, most of use who sell an “intangible” service are treated like a shop keeper in a Middle Eastern bazaar.


    You’re so right – creativity is widely lauded but frequently undervalued – as evidenced by the video.

  4. This is hilarious! When I worked as a therapist in private practice I can’t tell you how many people wanted it for next to nothing. I took my job very seriously knowing the power a pyshycologist has and the importance of our role and ethics.

    I had to pay for liability insurance to protect myself and yet they didn’t want to pay me. H-E-L-L-O!?!

    Oh and we won’t even get into how “friends” wanted me to work out their family problems at social gatherings!

    Video hilarious! Thanks for the smiles on Monday morning.

    Tess The Bold Lifes last blog post..Magic Mondays with Castle Baths

  5. Kathy,

    Thanks for the laugh! I’ve had all of this happen over the years (the hairdresser is ultra-familiar) but oh, I wonder with a giggle whether anyone who does these things would even get it if they saw it!

    I’ve just spent wayyy too long digging into your blog and I wanted to let you know I really enjoy all your writing. Great stuff here.



    Kellys last blog post..MCE Round Table: To Grow Your Business You’ve Got to Get Closer. Closer…


  1. […] product of Blue Penguin Software, a company that has dedicated itself to complete computer care A Day in the Life of a New Media Consultant or Agency…. – virtualimpax.com 05/30/2009 A viral marketing campaign is one that the target audience shares […]