A viral marketing campaign is one that the target audience shares enthusiastically with other members of the target market without remuneration from the advertiser. The “holy grail” of new media marketing is achieving “viral” status.
The video below is destined to achieving “viral” status not only amongst new media consultants and agencies but anyone who provides an intangible service will be able to relate.
The reason this video is destined to become “viral” is that it illustrates the absurdity with absurdity.
My favorite “absurd illustration” is the client with her hair dresser.
The one that “hits” closest to home – “Can you show us how you did this so we can do this on our own?” Darren Barefoot even writes about the close cousin to this one in “What software did you use?”
He does a great job of explaining the reason that line ends the video above:
In creative enterprises–from a pencil sketch to a feature film–the tool is the thing that matters least. What matters is that weird combination of skill, clever decisions, intuition, good fortune and the Flying Spaghetti Monster’s blessing that makes for a successful creative project.
Creativity is a blessing and a curse. The blessings of creativity are obvious and if you’re looking for a “creativity booster” check out Marelisa’s “How to be more Creative“.
The curse of being blessed with an abundance of creativity and trying to sell that “service” is illustrated in the video above.