Here’s a modern day business parable…
A business owner was interviewing applicants for a newly created position within the company. He decided to base his decision upon a single question which would be asked of each applicant, “What is two and two?”
The first interviewee’s answer was “Twenty-two.”
The second interviewee pulled out a slide rule and showed the answer to be between 3.999 and 4.001.
The third simply answered, “Four.”
The business owner asked the fourth applicant the same question, “How much is two and two?” The interviewee got up from his chair, went over to the door and closed it then came back and sat down. He leaned across the desk and in a low voice asked, “How much do you want it to be?”
The final interviewee got the job.
The moral to the story? Sometimes the “right answer” is not the BEST answer.
In the little parable above, four different interviewees had four different “answers” to the same question – and three of them were technically “correct”. Unfortunately, having the “right” answer wasn’t the key to landing the job in this story.
The final applicant, instead of answering the question – dug deeper to find out the “WHY?” behind the question. Why was the business owner asking him this seemingly simple question?
The final applicant would make a great business blogger.
When you’re creating content for your business blog – you have to adopt the same kind of mind set. You have to go digging – get creative- and try to “get inside” the mind of your target reader to discover what the best answer is to the questions they’re asking about your product or service.
“It’s red”…. “It’s the size of a deck of cards”…. “It’s easy to use”…. those may be technically correct answers to the questions prospective customers are asking – but chances are they aren’t the RIGHT answers.
Often – there is no single”right” answer… and the various “best” answers could fill a book.
I hear that often from clients . They look at their customer or client base and see a wide array of diversity staring back at them. The “best” answer for some is not the best answer for others. It can make creating a cohesive advertising campaign maddening for all involved.
It’s times like these when business blog can easily ride to the rescue… showcasing all the different “best” answers to questions being asked by your target audience about your business.