There’s a harsh reality waiting for someone who is searching for great small business ideas and it is…
Great ideas are a dime a dozen – it’s implementation that is priceless.
For example, the dude in the photo may have had a great idea for an outfit for work – and he may have had the best of intentions – but because he didn’t follow through – his best intentions aren’t covering his proverbial bacon in the photo.
One of my FAVORITE people is Tom Volkar of Delightful Work– who specializes in helping people make the leap into launching their own small business. One of the reasons I ADORE him is that it appears that one of his favorite phrases is: The Marketplace Rewards Completion.
Think about that for a moment. Think for a moment about the truth inherent in that statement. You can have the best business idea on the planet, but if you never complete it then you’ll never cash a check from your great idea.
I remember when I was a teen, my father had a brilliant business idea which he shared with a neighbor. My father never acted upon the idea because, quite honestly, it wasn’t within his “sweet spot”. My father was very busy running one of the largest new car dealerships in the area and in order to bring his brilliant idea to fruition, he was going to have to purchase land and hire a construction company just to get the project started. It was too much and he never followed through.
Meanwhile, the neighbor with whom he shared his idea was the owner of a construction company. Not only did he have all the resources at his disposal to complete the project, he also owned a piece of commercial property which was perfectly suited to the project.
Long story short- the neighbor took my father’s “brilliant” idea and made it reality. He made a small fortune as a result and I remember hearing my father lament over the truth which Tom shares so freely…The Marketplace Rewards Completion.
My father really wanted some “reward” for coming up with the great idea – but I learned through observation that there’s not a lot of “cash value” in even the greatest of ideas.
Great ideas are a dime a dozen- but those who implement those great ideas are priceless.
Meatloaf wails in the chorus of one of his hits, “I would do anything for love – but I won’t do that.”
(I refuse to believe what one YouTube user declares – that the song is about a sex act that rhymes with banal.)
Dr. Pepper took that song and used it to promote their soft drink.
In the commercial, the fellow endures all kinds of humiliation in the name of love. He’ll purchase feminine hygiene products and endure a very public “price check” – he’ll sign up for yoga – he’ll hold an umbrella in the rain – but he draws the line at sharing his soft drink.
What are you willing to do to achieve success?
Peter Doskoch in into to the article “The Winning Edge” writes:
experts often speak of the “10-year rule”—that it takes at least a decade of hard work or practice to become highly successful in most endeavors, from managing a hardware store to writing sitcoms—and the ability to persist in the face of obstacles is almost always an essential ingredient in major achievements.
The good news: Perhaps even more than talent, grit can be cultivated and strengthened.
It appears the answer to the question, “What are you willing to do?” is just a way to measure the grit you bring to the project.
What are you willing to do?
Another way of asking this question may be, “What are you willing to give up?”
- Watching television?
It also amazes me the people who claim they don’t have “time” to blog yet somehow they know exactly what’s happening on several different television shows.
- Modern Conveniences?
One of my son’s friends shared that she had made the final payment and paid off the family’s summer vacation. They are going on an Alaskan cruise. It’s a dream vacation to be sure, but all I could think of was a conversation I had with her a few months earlier. The family’s well went bad and they lived without running water in the house for more than 3 weeks. They lived without running water rather than miss a payment on upcoming the cruise.
All I can say is there isn’t a vacation package in the world worth living without running water for 3 days let alone more than 3 weeks!!!! However, she and her family were THAT dedicated to going on this cruise.
While the memory of the cruise will no doubt be a lasting one, it could in no way eclipse the incessant whining, bitching and moaning which would be burned forever into my brood’s neural pathways during three weeks of no running water.
I will confess that I come up with at least 35 “great” business ideas each and every week. There aren’t enough hours in the day or days in the week for me to pursue every great idea to completion – let alone endure even a few hours of no running water!
Fortunately, I recognize the true marketplace VALUE of these “uncompleted ideas” is zero – zilch- nada. The “magic sauce” is not the idea – it’s the implementation of the idea.
Do you have a great idea? What are you willing to do to bring your great idea to completion?