Brian Gardner’s one smart cookie….

I met Brian just before the Colts went to the Superbowl.  Brian’s not only a talented Word Press blog theme developer, he’s also a Colts fan who happens to live in the heart of Chicago Bear (the Colt’s Super Bowl XLI opponent) country.    Are all great minds Colts fans, or is it just an amazing coincidence?

Anyhow, Brian has since quit his day job and struck out on his own and he’s hit the ground running!!!  Last week, he launched an affiliate program where he pays commissions on sales of his premium Word Press themes.  Yesterday, Brian has announced his own version of March Madness…. offering fabulous prizes to his top affiliates in the month of March.

The promotion works on two levels:

a) It’s a great way to promote affiliate sign ups.

Sales is a numbers game.  In affiliate programs, 20% of your affiliate will generate 80% of your sales.  The more affiliates you have, the more sales they will generate.  It’s just that simple.

b) It’s link bait.

Not only must you sign up as an affiliate to join the contest, but you must also link back as well!

GREAT JOB Brian on crafting a compelling contest to promote your new affiliate program.


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