Great post about When Is Blogging A Waste Of Time? 10 Nasty Examples. The first two are more than enough to weed out about 60% of the blogs I see.
1. When you publish a blog post that provides little or no value to your target audience.
2. When your blog has no clear target audience.
Which got me to thining that these two rules also apply to "When is your WEBSITE a waste of time?" Because, in essences, blogs are just easy to manage web sites.
I confess. I am guilty of putting together more than a few web sites for clients that had no clear target audience. I tried to exorcise those demons by writing a book on the subject. Because if you want to break through the cacophony that is modern media, you’re going to HAVE to define WHO your target audience is and provide material that the audience finds valuable.
Of course, content is only the first step in the successful web presence. It’s truly the diamond in the box. Sure, the presentation of an engagement ring is much more spectacular if the ring is presented in a beautifully wrapped gift box… but if the box contains a ring from a gum ball machine…. well, the pretty wrapper is soon forgotten.
I’ve always told my clients, great web sites are like a three legged stool…. there’s the content leg… the design leg and the coding leg. Each is essential to keeping the three legged stool standing.
There are other essential elements to web site succes, but the all have their roots in tightly targeted content that is of signficant value to your target audience. Your NICHE MARKET, so to speak. Once you’ve got your niche carved out, then it’s easy to fill in the gaps.