The Wall Street Journal is launching their own social networking site – placing it in DIRECT competition with the existing business social networking site LinkedIn.
Jason Alba hilights in his post The LinkedIn Killer: Wall Street Journal takes a STAB at it how slow LinkedIn has been to embrace the true “spirit” of social networking sites.
I know from my own personal experience on LinkedIn that there really isn’t much to entice me to visit the site. The messages from the site are such boring updates as “So and so has updated his/her profile pic.”
I’m sorry -but one of my business associate’s latest hair style isn’t enough to tear me away from my busy day to log into LinkedIn.
However, if the WSJ can master what Facebook has already figured out – then the WSJ Connect will be a true winner.
What has Facebook figured out? That when work is fun – more work gets done.
In other words, I use Facebook for SOCIAL NETWORKING. I communicate with others there. I laugh – I cry – and I’ve gotten more than a few referrals because of my partiicpation there.
But I’ve NEVER gone there to “work”. I’ve never made the mistake my former client made when she trashed her reptuation on Facebook. I’ve always gone there to “play” and have fun. It’s just a nice “side benefit” that some work happens there as well.
All work and no play makes LinkedIn a loser of a social networking site in my book.
Actually – I have to take that back. A LACK OF TECHNOLOGY makes LinkedIn a loser social networking site in my book.
See, I did use LinkedIn for a while. I did post questions – I did answer questions. However, I had to be LOGGED IN to see the questions and the answers displayed.
LinkedIn NEVER drew me in with an addictive and fun game like Facebook has. I’ve never thrown Mardi Gras beads or given 80’s fashions or sent someone a drink there.
Facebook knows what LinkedIn and the Wall Street Journal need to learn – and quickly –
When work is fun – more work gets done.
In the movie “The Shining” – Wendy finds out how much “work” her husband Jack has been putting into writing his novel.
So it appears that all work and no play makes Jack go on a killing spree with an ax. Fortunately, when it comes to social media sites – all work and no play just leads to a slower and less bloody demise.