money making businessWhen you launch your business blog, you’ll quickly discover how easy it is to publish content to the web. Many business owners are delighted to learn that a business blog can actually act as their business’ primary web presence.

Blogs make getting your marketing message onto the web quick and easy – but unlike most other “easy to use” web building software, WordPress blogs publish this content to the web in a way that the search engines ADORE.

A business blog is a great way for your business to:

  • Get Noticed
  • Grab Attention
  • Collect sales leads
  • Establish Credibility
  • Build Trust
  • Test various forms of your Marketing Message

If you’re like many business owners, deciding WHAT content you want to publish  to your blog can be a real challenge.

You can choose to “spray and pray” when it comes to creating content for your business blog. Writing about whatever comes to mind without a well defined strategy has worked well for a handful of now famous bloggers.   Depending upon your personality and the competition within your targeted marketing niche – that blogging strategy might work out just fine for you.

If you’ve got more time than money – it can’t hurt to try the spray and pray method.

However, if you’ve  got a business blog and it hasn’t helped your business to

  • Get Noticed
  • Grab Attention
  • Collect sales leads
  • Establish Credibility
  • Build Trust
  • Test various forms of your Marketing Message

then I encourage you to check out the tutorials available at Acumen8.com

Acumen8.com allows you to access easy to use tutorials ranging from the mechanics of using WordPress.  Once you’ve learned how to blog, you can access more tutorials on what to write about to build your business.  There is also a series of tutorials which share an easy to use formula you can use to create Benefit Driven Messages for your business.

When people buy the products and services your business offers, they are actually buying the BENEFITS your products and services offer.  Creating marketing messages with the benefits in mind can be surprisingly difficult.  The Benefit Driven Message tutorials at Acumen 8 give you an easy to use, step by step model to dramatically boost the performance of all of your marketing materials by focusing on benefits instead of features.

Business blogging is just one way you can work smarter – not harder – at promoting your business.  The tutorials at Acumen8.com allow you to access critical information at an affordable price.