When it comes to domain names… dot com is still king, as the Alliance of Motion Picture and Television Producers – AMPTP recently discovered.
Ed Lee gives the heads up in his blog post The Importance of buying the right domain names | Don’t let your brand get hijacked online
In essence, the AMPTP owned the rights to amptp.org but not amptp.com. With time on their hands, a couple of striking writers put the dot com version of the domain name to good use and launched a parody site.
The important lesson here for any business owner is the importance of picking up ALL the versions of your domain name, especially if you’re building your business on a dot net or dot org domain name. Leave the dot com version of your site “out there” and you could find yourself in a similar situation.