As a "legal bribe" I’ve created an ebook that takes you step by step through the process of creating marketing magic. It’s a great resource (so I’ve been told) and one that has travelled far and wide. I’ve recently learned that it’s being offered as a free resource on other sites promoting marketing "magic".
In the ebook, I outline 10 steps to follow. I also offer one on one consulting with business owners who need help with the process… and what I’ve discovered is there is a much needed disclaimer for the ebook…. it only works if you follow the steps.
Ron Popeil hawks his Showtime Rotisserie by telling viewers that they can cook great meals without the work. All they have to do is "Set it and forget it!"
I’m here to tell you right here, right now….There isn’t any such thing as set it and forget it marketing.
I know that small business owners have a LOT on their plate. As a small business owner, you get to be CEO, CFO, CMO, and a whole host of other alphabet soup titles. The hats you wear are the ones people who are employed in mega-corporations spend 10 hours a day doing…. yet as a small business owner, you’re lucky if you get to spend a full hour a day on any one of these roles.
If you’re going to create marketing magic, you’re going to HAVE to find a way to "connect" with your potential customers. You’ve GOT to find a way to garner their ear (or their eye).
Writing is an excellent way to connect. Speaking is another. Blogs are absolutely GREAT communication tools because no matter WHAT your preferred method of communication, your blog can be the way you deliver your message.
If you’re not comfortable writing, then pick up a web cam and start recording. Upload your video and feature it in your blog. Not ready for video? Then record your voice and speak your message. Hate how you sound on tape? Then set your fingers to your keyboard and start writing.
If NONE of these works for you, then hire a ghost writer. Advertising 2.0 is all about TWO WAY communication with your customers/clients. If you’re not a great communicator… that’s ok. But if you’re not, recognize it and then get someone on staff who IS a great communicator and put them in charge of …. communications!