Strategic marketing means promoting your products and services with a clear cut plan. Like most small business marketing consultants, I do a MUCH better job of doing this with my clients than I do in applying strategic marketing practices to my own stuff.
If you didn’t know it before, you should learn this now; it’s HUMAN NATURE to procrastinate! It’s why coupons have expiration dates, it’s why businesses have limited time SALES. There’s not better way to motivate buyers to ACT NOW than to impose a deadline! Putting a deadline on a discount is essential.
A discount without a deadline is simply a price cut.
Creating a deadline is a good marketing strategy. So, when I offered my Fast Track to Blogging Success for free, I put a deadline on that discount. The deadline has now passed – and the 100% discount is now over.
However, as I went in to remove the code, I remembered how I HATED it when I wasn’t able to get Naomi’s report when I missed the boat.
It was time to “enforce” my own deadline – and I was faced with a dilemma. If I didn’t remove the 100% discount, I’m a liar. If I remove it, then someone’s going to try to use the discount because they got here late and it won’t work. Then, forever more, if they ever think about “Virtual Impax,” it will cause “bad vibes”.
Talk about a “no win” situation!
So, instead of REMOVING the discount, I just reduced it. The discount code “CathRocks” now takes $10 off the $24.95 price.
If you got it for free – then you still got a bargain, however if you’re late to the party – you can still pick it up at a discount.
However, in order for this discount to be “motivating” it still needs a deadline. Otherwise, it’s simply a thinly veiled attempt at a price cut. So the deadline is now moved to November 1 for the “CathRocks” discount code which was originally offered to readers of Cath Lawson’s OUTSTANDING blog.
If you haven’t checked out her blog, you should. She definitely offers business advice from the “been there, done that, bought the T-shirt AND the factory which produces the T-shirts” point of view. Cath is a serial entrepreneur – and honestly, I don’t think there’s any other kind of entrepreneur. She shares her wisdom with a healthy dose of wit via her blog on a regular basis. In other words, she’s the’s the real deal and it shows!