Marketing Case Study

Over the past decade, I have worked with some truly brilliant marketing experts on marketing their products and services.

That statement may seem odd to someone who is not a "marketing guru" but it makes sense if you think about it.  (There’s a reason you rarely see ads advertising an advertising agency’s services!) 

shutterstock_154410.jpgSee, it’s easy for me to listen to you describe your product or service and pull from those conversations essential elements that need to be communicated to your potential clients or customers.  Even someone who is not particularly gifted in the "marketing craft" can still provide VALUABLE assistance by merely offering a fresh and objective eye on your business.

Looking at my own business with a fresh and objective eye is almost impossible … a phenomenon my high profile marketing clients have also experienced. One of those clients frequently says to me after I’ve helped to give her direction, "Why can’t I do for myself what I do for my clients?" 

Why indeed!  A better question to ask is, why when I have so much experience guiding other brilliant marketing minds would I try to market my own product without outside help? 

I guess the answer would have to be for kicks and giggles.  

Maybe I’m doing this because I’m in need of blog fodder or perhaps I just don’t have enough stress in my life (NOT).  What ever the reason, I’m going to embark on this, my own marketing campaign, solo and the "official" reason of record  is that I’m doing so in the interest of education and edification. 

That’s my story and I’m sticking with it! 

Next up… overcoming fear!