I love blogs because they are a boot strapping entrepreneur’s best friend.
For example, what do you do when you’ve got a concept that is "revolutionary" and therefore, by nature, NOT a topic of search on the internet?
That’s the quandry facing the web site "15 Minute Date".
15minuteDate is a new concept in online matchmaking that combines the best of blind date and speed dating. Great concept, but the problem is twofold…
- No one is searching for the keywords "15 minute Date"
- Online dating is a HIGHLY competitive keyword term.
What’s an entrepreneur to do? Launch a BLOG of course!!! The 15 minute dating blog features True Dating Horror Stories and Tips from Real People. Funny, engaging and provocative, blog entries like 20 things NOT to do on a first date are sure to catch the target audience’s eye.
I tell my clients over and over again that blogs act like bait…attracting readers AND journalists alike. 15MinuteDate.com is an outstanding example of this process in action.