Sometimes, when you’re trying to promote your website (be it a blog or a traditional website) it can feel like you’re in a tiny row boat being tossed about on a roaring sea. It’s easy to feel lost in the sea that is the internet. Website promotion via the web is a “natural” but to really stir things up, create a website promotion strategy that includes OFF LINE promotion tactics.
Website Promotion Advice
Web Promotion Tool #1: Off line or hard copy newsletters
Darren Rowse of Problogger.net recommends allowing offline publications to print your content. In Darren’s case, he gave permission for a newsletter to translate and reprint an article he had written. As a result, he got 50 new sign ups for his photography website.
Web Promotion Tool #2: The Postal Service
ScribeFire suggests using snail mail as a website promotion tactic in the post Offline Blog Promotion Techniques:
Go Postal – this morning I got to my PO Box to find that inside it was a rather large parcel. Inside was two things – a book and a T-shirt. I didn’t know the name of the person who sent them to me but on the accompanying business card and note was the name and URL of a blog which I will check out later today.
A popular blog gets hundreds, sometimes thousands, of emails each day. Most of the time it’s people seeking the opportunity to be showcased on the popular blog. Its a great website promotion strategy to partner with a popular blog to promote your own website, however you need a way to stand out from the crowd. Taking the time to send a card via snail mail can be the difference between making contact and getting marked as spam. Including a T-shirt, a book or another promotional piece in the mailing is even better!
Web Promotion Tool #3: Traditional Media
Way back in the late 1990’s, if you listened to AM radio, you would have heard ads for the largest bookstore in the universe. These wacky radio ads featured such silliness as trying to rent warehouse space on Mars because no where on earth was big enough to house all the books offered for sale by this emerging online bookseller. You’ll probably recognize the name of the online merchant that ran those ads: Amazon.com.
Traditional media has been slammed of late because it’s a “spray and pray” approach to marketing. In most cases you’re reaching tens of thousands of people who are NOT prospective customers. However, if you can create a compelling and captivating message, you’ll find that traditional media can be even very effective at driving traffic to your website.
When people find your site via a radio, television, newspaper or magazine ad, this is known as a DIRECT REQUEST. According to the WWW Observer, this is what is known as Low Bounce Rate Traffic and is exactly the type of traffic you should be striving to create.
Web Promotion Tool #4: Social Networking Media
BlogGrrl in her post A Very Long List of Ways to Get Blog Traffic lists 13 different social networking sites plus another 36 tips on ways you can introduce your website to new people.
Web Promotion Tool #5: Commenting on Blogs
This one usually makes my skin crawl when I read someone who advises people that they don’t need a blog, they can just comment on other people’s blogs and get all the benefits of blogging without the time and expense of maintaining your own blog.
Commenting on blogs is NOT a substitute for having your own blog, but it can be a great way to promote your website. The key here is to find the right blogs to comment on. Rather than go over that, University Kid has a post on the subject Make Money Online By Blog Commenting.
When making a comment, make sure you give it the care and consideration you would take if that information were appearing on your website. A blog comment can act like a banner ad for your website so watch what you post!
These 5 Web Promotion Tools are just a few website promotion tactics. What ones have you used to promote your website?