Remember that chant – back when you were a child. Someone would say something mean or hateful, and your response would be the sing-song, “I am rubber – you are glue! Whatever you say bounces off of me and sticks to YOU!”
Web 2.0 gives us a real opportunity to share our thoughts spontaneously. Whether it’s posting to your own blog, making comments on other blogs or sending bulletins via MySpace – sometimes we might share things we wish we hadn’t. If we’re lucky, the rest of the world will be so self absorbed that most people won’t notice when we expose more than we planned.
I recently got a notification about an article which is getting a lot of attention on one of the various social networking sites to which I belong. The article was written by a member who is telling business owners to get control over their personal spending lest it ruin their business. I think I’ve gotten more insight to her spending habits than she may have been planning on providing. I thought it was just common sense, but if you want to promote your services as a financial manager, don’t tell me how many checks you’ve bounced in the past few weeks!
Meanwhile, the article makes me laugh because I am currently working with a client who has EXACTLY the opposite problem. This client is processing her own credit card orders manually because she doesn’t want to PAY an assistant to do this menial task for her. As a result, it’s taking WEEKS for some orders to get processed – money that could be safely in her bank account – less a small fee for hiring an assistant to handle the order processing.
We’re in the process of automating this process for her, by the way so she doesn’t have to hire the assistant – however, she’s reluctant to make the investment needed to make this happen. Her business is relatively new and she’s having trouble making the transition from “requisition forms” to “you’ve got to spend money to make money.”
I can TOTALLY relate to my client because I too have battled trying to achieve balance between the art of bootstrapping and being silly.
For example, I remember that I worried for MONTHS over the prospect of spending $35 per year to register my domain name (way back in 1998) and the subsequent hosting fee! It took me a long time to get used to the idea that I had to SPEND money to MAKE money. I’ve learned that it’s just a part of the transition from “employee” to “business owner” and for some of us, it’s a tough hurdle to overcome.
Meanwhile, the world is full of therapists involved in horrible relationships who spend their days “fixing” other people’s relationships – doctors who smoke, drink and abuse drugs but reach out selflessly to heal their patients – accountants who can’t keep their own finances in order. The list goes on and on but a key player in this kind of behavior are the MMO bloggers who aren’t making any money.
While it’s true that “The cobblers’ own children rarely wear shoes,” if you want to convince others that you know your stuff – you’d better have some impressive samples.
As always, this is going to come BACK to blogging. One of the reasons I ADORE blogs is that it’s hard to “fake” expertise over the course of 100 or more posts. When these MMO pretenders post their monthly earnings and think $89 a month is a sign of their success – well, it’s yet another reasons I ADORE blogs!
If you’re not authentic – or if your SOLE purpose is trying to fleece the masses – then don’t launch a blog and DO NOT participate in social media marketing. If you’re a pretender, your blog will expose you as one!
If on the other hand, your business is in the business of helping people solve their problems, achieve their goals or placate their desires – the step right up to blogging and Web 2.0. While you won’t find OVERNIGHT success, you’ll find it’s a fun and fulfilling path to travel.
Your blog won’t be a 30 minute solution to your marketing dilemmas – it may not even earn $89 per month in direct income for you, but it will be great way to begin spreading the word about the solutions you offer!