What does Spock see when he looks into the scanner? Why Facebook of course!
Is your business ready for the end of Facebook’s “fad of the moment” status?
If the thought of the fall of Facebook makes you nervous- if Facebook is acting as your sole web presence – it’s time for a reality check.
At best, Facebook should be one of many TOOLS in your social media marketing toolbox. It should never be the ONLY way for consumers to find your business online.
If you think Facebook is forever -I’d like to remind you of a very popular social media site of yesteryear – MySpace.
When Newscorp purchased MySpace back in 2005 – the site was at the height of its popularity. Of course, the first order of business was to cash in – and cash in they did. Unfortunately – the changes made to improve short term profits were made without regard to the site’s users. As the user experience began to deteriorate at MySpace, Facebook opened it’s virtual doors to the general public and consumers fled-driving MySpace into obscurity.
User experience killed MySpace – and a similar fate awaits Facebook as well if they continue to ignore the “will” of consumers.
The biggest mistake any business owner can make is to build their business on the “free” internet real estate offered by Facebook.
Facebook’s greatest appeal has always been the fact that it’s free and it’s growth has been very “viral”. One person recruits their friends and family to sign up… and those friends recruit their friends – and before you know it – over a half a billion people have created Facebook profiles.
It’s natural that business would want to have a presence on this popular site. However, it’s important to remember that your business doesn’t own in any way, shape or form its Facebook page. Heck, you’re not even paying to RENT to Facebook for this online real estate – which means your options are VERY limited should you find yourself in unknowing violation of Facebook’s ever changing TOS.
There have been more than a few internet pioneers who have discovered first hand that it SUCKS to build your internet marketing empire on internet real estate you do not own.
While Facebook is indeed a “fad” – social media is not.
Social media is more than just the sum of it’s parts. Social media is bigger than Facebook, Twitter, LinkedIn, You Tube and the myriad of other mega social media sites combined.
The smart business owner will place his or her own “horse” in the social media race and maintain a business blog. Then social media sites like Facebook, YouTube and Linked In can be leveraged to help bring readers (a.k.a. consumers) to the business owner’s blog. That same smart business owner will be watching the newest players on the social media scene to see if the businesses’ target customers are beginning to congregate at a new social media gathering place… like say Foursquare.
When you create and maintain a business blog – where prospective customers can find out more about the products and services you provide – you might discover that your business blog is the most profitable piece of your own marketing puzzle.
That’s better than a page full of “likes” any day!