David M Ogilvy
If there’s one HUGE disadvantage to doing business on the web it’s that it is REALLY easy for people to be – well, let’s say “less than authentic”.
Unfortunately, it’s very, very easy for those who are NOT “web savvy” to be taken in by someone who “baffles them with BS!”
A few weeks ago, I was “virtually introduced” to a small business web marketing consultant and SEO “expert” During the initial introduction, this small business web marketing consultant and SEO expert shared that she wanted to talk to me because she would like to enter into the dazzling and exciting world of blogging.
This statement is causing red flags are going up ALL OVER the place for me.
A small business web marketing consultant and SEO expert needs MY SERVICES to set up a blog?!?!?!?
No, no, no. My clients are people who use Hotmail and AOL because they can’t figure out how to set up Outlook Express. My clients want an easy to use and effective internet presence because if it’s not easy, they can’t use it. A few of my clients don’t know the difference between an email address and a URL -yet they’re successfully blogging – blogs rock! My clients are the reason I wrote my 8 Week Power Blog Launch course… because once they “mastered” the mechanics of blogging, they didn’t know what to do next.
One thing is certain, my clients usually do not proclaim that they are small business web marketing experts OR experts in SEO!
One of the things I share in the course are the “secret authenticity discovery tools” available for free which allow you to see exactly HOW much someone who claims to know SEO really knows. I mean, if you claim to be a nutrition expert, then I don’t expect you to have a six digit or less Alexa ranking, but if you’ve written books on SEO and claim to be an expert, I really expect to see better than a 4.6 Million Alexa rank.
Yet again, another reason I LOVE blogs!!!
Blogs can act as a great “authenticity” meter.
Since the small business web marketing consultant and SEO expert doesn’t have a blog, all you can do when you get to her website is to read the three articles on her website or buy a copy of her book. Did she write the articles? Who knows – she doesn’t write regularly enough to see if she wrote that copy or if she stole it from someone else.
Did she even write a book? (There’s no link to purchase it on her website – but she references it frequently in her email to me.) Again, I have no idea, but one has to wonder how “authentic” her expertise on SEO is with an Alexa ranking of 4.6 Million.
There are plenty of people who hire others to write for them. There’s nothing wrong with this practice – unless you’re hiring someone to demonstrate expertise that you in fact do not possess.
As I was publishing my book I discovered someone was doing just that with articles I had written and published on my old static website. Turns out a web development firm in New Zealand that had copied every single word of my old HTML static website and published it as their own work. After I got over the shock, I had to laugh. The secret spy tools told the whole story. Let’s just say it was obvious that GOOGLE was giving me credit as the original author of the content.
Here’s the deal – you can hire the “published author, small business web marketing consultant and SEO expert” I recently met who has an Alexa ranking of 4.6 Million to act as your virtual mentor. You can go to her website, read a few articles and if you want, call her to set up an appointment. (Oh, good luck with that – you have to schedule an appointment with her VA to talk to her – her time is VERY valuable!)
OR you can have Naomi Dunford of the blog IttyBiz with an Alexa Ranking in the 100K range give you advice on building your online business and SEO. I’ve never tried to call Naomi but she responds very quickly to email – unlike the “expert” above!
The kicker – you can access Naomi’s “wisdom” by picking up a copy of her SEO Ninja course OR you can pay 10 times that price to book an hour of the SEO pretender’s time.
If you get the feeling I don’t “trust” this new contact – you’d be correct! Oh, and if you get the feeling that I do trust Naomi – well, you’d be right on the money again.
I trust Naomi because of MONTHS of reading her regular blog posts – post I miss now that she’s gone “big time”.
I’ll bet there are people you trust because you’re a regular reader of their blog as well.
Which is why, if you’re selling your expertise and you don’t have a blog – you need one. There’s no better way to demonstrate your expertise.