One of the reasons I ADORE working with clients is that by working through THEIR marketing issues, I’ve found that I get insight into my own productivity issues.
The most recent "affliction" I’m seeing: the perfectionist bug. It’s an affliction with which I am VERY well acquainted.
I love the idea of perfection. I even like to believe that it’s a achievable goal. My desire for perfection delayed the publication of my book by at least a year and that’s only if you don’t count the near DECADE DELAY they played in WRITING the book. For many, many years my upcoming book had to be perfect, or I wouldn’t write it at all.
I know that I had worked on the issue with several coaching professionals, each tried DESPERATELY to cure me of the affliction. However, the real start to my recovery began when I picked up a book at Barnes and Noble. I can’t even remember the name of the book or even the subject matter, I just remember finding more than one or two typos. TYPOS!!! (It wasn’t a self published POD type book either!) The difference between that gentleman and myself: his book was published and had been purchased by a total stranger. My book was still living in my head as a fantasy and nothing more.
It’s only then that all the advice began to sink in… how launching a good marketing campaign today is infinitely better than launching a GREAT one next year.
There is so much I’d do differently if I were writing my book Beyond the Niche today. (To begin with, I’d name it something more "compelling" like, "How to supercharge your marketing in 10 days or less") However, had I waited to write the perfect book…. well, I’d still be tweaking the title.