Anatomy of a great business blog post

January 20, 2011

I’ll begin this post with a disclaimer.  Most blog posts of this nature are pure Pablum -  general enough in nature to be completely worthless to anyone who truly needs help in this area.   Such posts must be so general that they tend to be worthless because each business blog post is simply a single [...]

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Your website is great – too bad your business sucks

January 14, 2011

This is the story of a locally owned business with a fabulous website.   The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer  left – never to return. Our story begins many years ago when  I purchased [...]

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Indecent Business Blogging Exposure and other forms of TMI

January 6, 2011

a.k.a. yet another reason why your business blog shouldn’t act like other blogs. Blogging is great.  It allows you to publish content quickly and easily to the world wide web.  That content will live on long after it’s dropped from the front page of your blog and will continue playing a significant role in shaping [...]

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Why Your Business Blog Shouldn’t Act like Other Blogs

December 30, 2010

Imitation is the sincerest form of flattery – and if you’re considering launching a business blog you might be tempted to imitate some of the top blogs online.  It’s a great strategy to imitate success – but if you do choose to imitate some of the top blogs online – you may very well find [...]

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Succeeding in Social Media

December 17, 2010

You’ve got a business – and you’d love to find new customers online.  You’ve heard that social media can do that for your business- but you don’t know where to begin. If that’s where you find yourself, then you must know that there are TWO things you MUST have in place in order to succeed [...]

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Keys to Success in Business

December 10, 2010

I absolutely ADORE Denny Hatch.  I subscribed to his email newsletter Denny Hatch’s Business Common Sense YEARS ago and he has yet to disappoint.  Every month he regularly delivers on the promise of “Business Common Sense” promised in his newsletter’s name and continues to generously share his wisdom and experience with his newsletter subscribers.  In [...]

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Business Blogging: Tools for Marketing

November 29, 2010

Business blogging is a tool – a tool you can use to promote your business as part of your social media marketing campaign.  However, just like any other tool – your business blogging success depends upon how you use it to promote your business. Last night – I watched the latest episode of “Iron Chef [...]

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Business Details: The Devil known as Domain Names

November 23, 2010

William Feather – an American author – once cautioned, Beware of the person who can’t be bothered by details. As a business owner, the hardest part of owning and running your own business is paying attention to all the tens of thousands “loose threads” which make up your business. For the past few years, I’ve [...]

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Blogging Off Topic

November 16, 2010

One of the most challenging aspects of business blogging is deciding upon a topic.  Not only do I hear the many “reasons” (a.k.a. excuses) for not choosing a topic and sticking with it,  but I’ve uttered a few of them to myself along the way. Admittedly – it’s hard to stick to a tightly targeted [...]

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First Impressions Mean Everything

November 9, 2010

It turns out the first impression your business makes on consumers may be the only impression you ever get a chance to make. Studies have shown that first impressions are actually more powerful than previously thought.  It’s possible our brains are actually wired so that the first impression made upon us by others actually become [...]

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