The One Essential Key to Business Blog Success

April 20, 2011

I recently got an email from a blog reader who wanted to know how to get started blogging for his business.  However, he had a “problem”… he didn’t have any clients yet. “How can I blog about problems my clients are having when I don’t have any clients yet?” This is a surprisingly easy problem [...]

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Business Blog Ideas to Increase Sales

April 5, 2011

Business blogging can be great for your business… but only if you’re creating the “right” kind of content. A “Mommy blogger” has dozens of places from which to draw inspiration for blog posts.  A mommy blogger can compose a blog post about the cute things her kid said – or the destructive antics of her dog – or her outrage over [...]

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When the “right” answer isn’t the “best” answer.

March 29, 2011

Here’s a modern day business parable… A business owner was interviewing applicants for a newly created position within the company. He decided to base his decision upon a single question which would be asked of each applicant, “What is two and two?” The first interviewee’s answer was “Twenty-two.” The second interviewee pulled out a slide [...]

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Building Business Blog Bridges

March 22, 2011

As I was updating WordPress for a client, I saw that someone had “discovered” her blog.  This is not necessarily a bad thing – but this person had decided to try to use the comments section of various blog posts for HIS sales message. I can understand why he’d like to get his message out [...]

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Facebook is a Fad

March 15, 2011

What does Spock see when he looks into the scanner?  Why Facebook of course! Is your business ready for the end of Facebook’s “fad of the moment” status? If the thought of the fall of Facebook makes you nervous- if Facebook is acting as your sole web presence – it’s time for a reality check. [...]

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Business Blogs Save the Day

February 22, 2011

I recently wrote about how great business blog content helped one of my clients land not one but two clients over the course of a few weeks.  That’s why most business owners begin blogging – they want to connect with consumers. Connecting with consumers is the holy grail of online marketing.  Each day – thousands [...]

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Creating Great Business Blog Content

February 10, 2011

If you didn’t know by now, a business blog is a great way for your business to reach out and capture the attention of prospective customers or clients.   Business blogs grab the attention of machines (the search engines) and people alike and business owners are sitting up and taking notice. Recently, I began sharing about [...]

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Anatomy of a great business blog post

January 20, 2011

I’ll begin this post with a disclaimer.  Most blog posts of this nature are pure Pablum -  general enough in nature to be completely worthless to anyone who truly needs help in this area.   Such posts must be so general that they tend to be worthless because each business blog post is simply a single [...]

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Your website is great – too bad your business sucks

January 14, 2011

This is the story of a locally owned business with a fabulous website.   The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer  left – never to return. Our story begins many years ago when  I purchased [...]

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Indecent Business Blogging Exposure and other forms of TMI

January 6, 2011

a.k.a. yet another reason why your business blog shouldn’t act like other blogs. Blogging is great.  It allows you to publish content quickly and easily to the world wide web.  That content will live on long after it’s dropped from the front page of your blog and will continue playing a significant role in shaping [...]

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