The importance of keywords in branding

May 23, 2011

One hundred years ago – branding meant heating an iron rod and scarring the flesh of the animals you owned with your “mark”.  Not so long ago – that term was picked up by advertising and PR professionals to describe the process of creating a unique “footprint” for your business. When marketing people use the [...]

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Can you recommend a good and honest one?

May 9, 2011

I’m a subscriber to a vibrant and active online group of homeschooling parents in my area.  Like most vibrant and active groups – members of the group discuss more than just homeschooling issues.  People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between.  Those requests to [...]

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5 reasons your business blog isn’t “working”

April 28, 2011

Your business blog is a great business building tool – but like any tool – it has to be used correctly to deliver results for your business. Most business blog failure is rooted in failing to answer the question,  “Why” are you blogging for your business. Here are the top reasons I’ve seen over the [...]

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The One Essential Key to Business Blog Success

April 20, 2011

I recently got an email from a blog reader who wanted to know how to get started blogging for his business.  However, he had a “problem”… he didn’t have any clients yet. “How can I blog about problems my clients are having when I don’t have any clients yet?” This is a surprisingly easy problem [...]

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Business Blog Ideas to Increase Sales

April 5, 2011

Business blogging can be great for your business… but only if you’re creating the “right” kind of content. A “Mommy blogger” has dozens of places from which to draw inspiration for blog posts.  A mommy blogger can compose a blog post about the cute things her kid said – or the destructive antics of her dog – or her outrage over [...]

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When the “right” answer isn’t the “best” answer.

March 29, 2011

Here’s a modern day business parable… A business owner was interviewing applicants for a newly created position within the company. He decided to base his decision upon a single question which would be asked of each applicant, “What is two and two?” The first interviewee’s answer was “Twenty-two.” The second interviewee pulled out a slide [...]

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Building Business Blog Bridges

March 22, 2011

As I was updating WordPress for a client, I saw that someone had “discovered” her blog.  This is not necessarily a bad thing – but this person had decided to try to use the comments section of various blog posts for HIS sales message. I can understand why he’d like to get his message out [...]

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Facebook is a Fad

March 15, 2011

What does Spock see when he looks into the scanner?  Why Facebook of course! Is your business ready for the end of Facebook’s “fad of the moment” status? If the thought of the fall of Facebook makes you nervous- if Facebook is acting as your sole web presence – it’s time for a reality check. [...]

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Business Blogs Save the Day

February 22, 2011

I recently wrote about how great business blog content helped one of my clients land not one but two clients over the course of a few weeks.  That’s why most business owners begin blogging – they want to connect with consumers. Connecting with consumers is the holy grail of online marketing.  Each day – thousands [...]

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Creating Great Business Blog Content

February 10, 2011

If you didn’t know by now, a business blog is a great way for your business to reach out and capture the attention of prospective customers or clients.   Business blogs grab the attention of machines (the search engines) and people alike and business owners are sitting up and taking notice. Recently, I began sharing about [...]

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