http://virtualimpax.com Social Media Marketing: Old school sales strategies don't work here. Fri, 03 Jul 2009 21:46:27 +0000 http://backend.userland.com/rss092 en Citizens and residents of the United States celebrate July 4th as America's birthday.  However, as students of American History will attest - the "roots" of the Declaration of Independence extend back to the days of the French and Indian War (1754-1763). Settlers from Spain, France, Sweden, Holland, and England had been ... http://virtualimpax.com/2009/07/03/celebrating-the-4th/ I think that Billy May's great success as a pitchman lay in the fact that he truly believed that people are smart. I had only recently caught an episode of Discovery's series "Pitchmen".  The series followed the late legendary pitchman Billy Mays and his British counterpart Anthony Sullivan, giving viewers a ... http://virtualimpax.com/2009/06/30/business-building-secret-people-pretty-smart/ WIIFM - What's In It For Me - it's the foundation for any successful marketing campaign.  However, it's important to note that the What's In It For Me should not in any way, shape or form be applied to your OWN selfish needs and desires.  You must maintain laser focus ... http://virtualimpax.com/2009/06/26/facebook-fan-wiifm/ I recently wrote about how your Your Two Most Important Business Assets are time and money. When you're starting a small business, it's almost a given that you're going to be short on money and often, you'll find you're short on time as well. In the course of building a ... http://virtualimpax.com/2009/06/24/small-business-hiring-employees/ “Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can spend it. Once you've lost it you can never get it back.” Harvey MacKay No matter what business you're in, never forget that time and money are your two most ... http://virtualimpax.com/2009/06/17/important-business-assets/