Web Site Success

How “Regular” People Use the Web

March 25, 2008

Frank Gilroy has a GREAT post on his observations on “6 Things Regular People Aren’t Doing on the Internet.” He also covers some I haven’t harped upon like “buying big ticket items sight unseen” and “telecommuting” but first and foremost on his list is this: “regular” people aren’t subscribing to RSS feeds. It’s a common [...]

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GoDaddy Domain Names and Hosting May Put Your Business in Danger

March 21, 2008

I’ve had more than one client politely listen to my warnings about using GoDaddy as a domain name registrar/host and then go right on using their services. I do understand their reluctance to accept my warnings at face value. After all, I do offer in the course of my business what I believe is a [...]

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Questions about Web Site Traffic: Hits vs Visitors

February 13, 2008

I’m having these conversations more and more often… so I probably need to address it here… again. It’s about web site log files and the analysis of them. Here’s how it goes: Web site owner contacts me… says his web site is getting 3,000 unique visitors each and every month. Then says despite the huge [...]

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Year end web site clean up tips

December 31, 2007

As 2007 draws to a close, here are some tips for end of the year “clean up” web site duties. 1) Check your error logs. Your error logs will show you what files have been requested and not found. This provides a “short cut” for you to find pages that have been deleted or renamed [...]

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The Numbers Game: Hits vs Visitors

November 21, 2007

As I was walking a blog client through her “webalizer” stats program last week and the subject came up of “hits” vs “visits“. During the EARLY days of the internet, we loved us our hit counters! My early sites ALL contained a nice little hit counter at the bottom of the page. Those hit counters [...]

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How to piss off your visitors….

August 21, 2007

The title of the article was simply, "How to piss off your customers".  It was an evocative title that did it’s job… it got me tp click and begin reading the article. Unfortunately, the article wasn’t about customer service or even order fulfillment but it was about spam and how the definition of spam is [...]

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Tightly targeting your blog helps increase it’s effectiveness

July 31, 2007

I love blogs because they are a boot strapping entrepreneur’s best friend. For example, what do you do when you’ve got a concept that is "revolutionary" and therefore, by nature, NOT a topic of search on the internet? That’s the quandry facing the web site "15 Minute Date".  15minuteDate is a new concept in online [...]

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Why I don’t claim to be a “web developer” anymore….

July 29, 2007

Ten years ago, I launched my own "web development" firm and called it Virtual Impax.  I left the wild and wonderful world of advertising (these were the days when the web wasn’t viewed as yet another advertising medium) to venture into the unexplored lands of the Information Highway. As I’ve written before, it didn’t take [...]

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Just Do It! Defeating Perfectionism as a key to success

June 11, 2007

One of the reasons I ADORE working with clients is that by working through THEIR marketing issues, I’ve found that I get insight into my own productivity issues. The most recent "affliction" I’m seeing: the perfectionist bug.  It’s an affliction with which I am VERY well acquainted. I love the idea of perfection.  I even [...]

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Is your WEBSITE is a waste of time?

May 25, 2007

Great post about When Is Blogging A Waste Of Time? 10 Nasty Examples. The first two are more than enough to weed out about 60% of the blogs I see. 1. When you publish a blog post that provides little or no value to your target audience. 2. When your blog has no clear target [...]

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