Web Site Success

An Open Letter to a Desperate Business : You’ve officially lost my trust and therefore my business!

March 19, 2009

Dear Desperate Business Owner or Marketing Manager: I just got your last email and I’ve had enough.  I know that when I shared my email address with you and confirmed it, I was “officially” giving you permission to market your services to me but enough is enough.  I marked the last communication from your staff [...]

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When the Pest Control Company is your most Annoying Pest!

February 26, 2009

There are times when, if it wasn’t for the media telling me how HORRIBLE the economy is – I wouldn’t know it. This is not one of those times. This is a sad tale of a business obviously struggling to survive the great recession of 2008 and features my former pest control company – Truly [...]

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Everything’s relative… setting your life thermostat

January 16, 2009

Today in my little corner of south eastern Florida – it’s 60 degrees today. BRRR!!! I don’t expect you to cry me a river – especially if you’re living in the path of the bitter cold that is blanketing much of the northern United States. However let me assure  you that temperatures in the 60′s [...]

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Twitterpated by Twitter

December 26, 2008

“Twitter is stupid.”  Before you lash out at me for that line – you should know that I didn’t say that.   Laura Fitton of Pistachio said it in her Twitter for Business keynote at Webcom Montreal, November 2008.  Laura is an EXPERT on Twitter and makes her living speaking on and educating business owners [...]

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Creating a Website that Does Almost Nothing.

November 7, 2008

Want to create a website that does almost nothing?  There’s a great article on how to do exactly that in the Wall Street Journal – only the author made a typo and called it, How to Create a Successful Web Site For Nothing (or Almost Nothing) In Steps to Starting a Small Business, I advise [...]

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Achieve Success While Maintaining a Healthy Work Life Balance

October 24, 2008

Entrepreneurship is a lot like athletic competition: if you don’t prepare yourself mentally AND physically, you’ll find you don’t have what it takes to play the entire game.  The competition in the business world is grueling and relentless and you have to be able to play until the final buzzer! This is one of those [...]

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What is YOUR blog worth?

October 2, 2008

Darren Rowse of ProBlogger is getting inundated with the news of the 1 Man Blog Sells for $15 Million Dollars The question at the back of EVERY blogger’s mind when they hear news of a blog sale is, “I wonder how much MY blog would bring?” For John Wu, the sole author of Bankaholic the [...]

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Strategic Internet Marketing: Making the Intangible Major Sale

August 22, 2008

Blogs are a GREAT strategic internet marketing tools and should be included in every independent service professional’ marketing tool box! If you’re selling “nothing but air” (a.k.a. selling your knowledge and/or services), your blog can be a great cost effective way of attracting your ideal clients to your practice. In order to understand the “Why” [...]

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Trust Building Business Practices

May 21, 2008

The letters on the soap box I stand upon frequently around here read “Building Trust”.  Blogs are great trust building tools.  They offer businesses the opportunity to begin the difficult process of building TRUST with potential clients and customers. Trust is so hard to gain and so easy to lose, which is why business owners [...]

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Domain Name Registry Scam

April 25, 2008

The bastards are on the loose again.  You know, the CREEPS  who send you a very official looking “invoice” regarding your domain name registration.   Obviously a LOT of people fill in the form because it looks so damned official.  I’m a “professional” and I have to admit, if I didn’t know better… I’d sign it [...]

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