Testimonials Build Trust

Can you recommend a good and honest one?

May 9, 2011

I’m a subscriber to a vibrant and active online group of homeschooling parents in my area.  Like most vibrant and active groups – members of the group discuss more than just homeschooling issues.  People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between.  Those requests to [...]

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Halloween Humor and an Object Lesson on Trust and Marketing

October 30, 2008

I talk a LOT here about the importance trust plays in marketing your product or services.  Establishing trust with your marketing is especially essential if you’re selling “nothing but air” a.k.a. making an intangible major sale. Trust is hard to win and easy to lose. In the world of Web 2.0, transparency is the key.  [...]

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The Name of the Game is Trust

October 19, 2008

Lately, I’ve been talking a LOT about the importance of TRUST as an essential element of your marketing efforts.  Here’s a word picture to help you “visualize” how the whole “trust building” process works. Think of trust like you would a bank account.  When you first meet someone, the balance of the “trust” account is [...]

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It’s Like Christmas in September: Building Trust Through Blogging

September 23, 2008

It’s like Christmas morning here today – except it’s the kind of Christmas morning where all your presents are from sadistic narcissists.  When spending the holidays with sadistic narcissistic relatives, you don’t make any sudden moves, you make sure not to take your eyes off of your valuables (or relatives) and most importantly, you don’t [...]

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Trust Building Business Practices

May 21, 2008

The letters on the soap box I stand upon frequently around here read “Building Trust”.  Blogs are great trust building tools.  They offer businesses the opportunity to begin the difficult process of building TRUST with potential clients and customers. Trust is so hard to gain and so easy to lose, which is why business owners [...]

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Trust is not transitive

November 30, 2007

Andy Beard is asking his RSS subscribers… “Do you trust my advice?“   Andy asks because he’s been checking the “follow through” on his promotion of other people’s products and has been disappointed in the final figures. The very first comment to the post went along the lines of “Yes, I trust you… but just because [...]

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Video Testimonials go Mainstream

August 15, 2007

For about 6 months now, I’ve been encouraging my clients to include video testimonials on their blogs/web sites, not only because it’s a powerful marketing tool, but also because of the "wow" factor.  After all, while streaming video is nothing new, the You Tube revolution has made adding video to any blog or web site [...]

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