From the category archives:

Strategic Internet Marketing

Facebook Fan Pages – Ask WIIFM

June 26, 2009

WIIFM – What’s In It For Me – it’s the foundation for any successful marketing campaign.  However, it’s important to note that the What’s In It For Me should not in any way, shape or form be applied to your OWN selfish needs and desires.  You must maintain laser focus instead upon the satisfaction and [...]

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Selling the “Magic” of Social Media

March 16, 2009

My “twitter” stream is alive with conversation on the topic of the ROI of social media.  There are obviously a lot of people busily trying to sell “management” on the “magic” of social media.
This makes me chuckle warmly.
I remember way back in 1997 when I was trying to “sell” management at the company where I [...]

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Strategic Marketing is like Planning a Trip

October 15, 2008

Creating a marketing strategy is like planning a trip.  You have to know where you are and where you’re going before you can even BEGIN making a plan.
In my recent post Strategic Marketing Is Like Planning a Vacation, I wrote:
The first step of creating your marketing strategy is deciding where you are and where you [...]

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Strategic Marketing Is Like Planning a Vacation

October 13, 2008

Strategic marketing is like planning a vacation and begins by creating a marketing strategy.   This may sound simple, but like most things creating a marketing strategy is easier said than done!
Chasing marketing tactics without a marketing strategy in place is a waste of time and effort!  Part of Focus to Plan Your Business is creating [...]

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Best Kept Internet Marketing Strategies Secrets

September 24, 2008

One of the best kept internet marketing strategies is cross promotion and one of the best ways to illustrate this best kept internet marketing strategy secret is to illustrate it  in a case study.
The basics of cross promotion are really quite simple. First, you determine your target audience. In this case study, the company in [...]

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