Business Basics and Marketing Magic for Small Business Owners
From the category archives:
Creating a marketing strategy is like planning a trip. You have to know where you are and where you’re going before you can even BEGIN making a plan.
In my recent post Strategic Marketing Is Like Planning a Vacation, I wrote:
The first step of creating your marketing strategy is deciding where you are and where you [...]
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Strategic marketing is like planning a vacation and begins by creating a marketing strategy. This may sound simple, but like most things creating a marketing strategy is easier said than done!
Chasing marketing tactics without a marketing strategy in place is a waste of time and effort! Part of Focus to Plan Your Business is creating [...]
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One of the best kept internet marketing strategies is cross promotion and one of the best ways to illustrate this best kept internet marketing strategy secret is to illustrate it in a case study.
The basics of cross promotion are really quite simple. First, you determine your target audience. In this case study, the company in [...]
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