January 14, 2009
When you talk about marketing your small business, what you’re really talking about is communicating what it is your small business does for prospective customers or clients. However, marketing is MORE than just communication – it’s communication that inspires action. Marketing = Communication that moves people to action In my book, Beyond the Niche: Essential [...]
Read the full article →
November 14, 2008
This is the fifth installment of the Steps to Starting a Small Business and it’s really an extension of the previous Steps to Starting a Small Business: #3 Promotion. However, I’ve addressed this twice via email and phone over the past seven days, which is always a sign that I need to blog about a [...]
Read the full article →