Social Media Marketing

Social Media is not Linear

July 29, 2009

The straightest path between two points is a line – but when it comes to connecting with your customers – the path is anything but linear. Ever since I can remember, business people have always wanted a “soda machine” relationship with their marketing and advertising.  Slide a dollar or two into your “marketing machine” – [...]

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Customer Service in the Age of Social Media

July 23, 2009

Social media all about is providing advanced communication tools which allow information to travel faster than a speeding bullet.  When a celebrity dies – the news travels fast. However, it’s important for business owners to recognize that the same communication tool that allows the world to be notified in minutes to the King of Pop’s [...]

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Social Media: It’s a Moral Imperative

July 16, 2009

For more than a millennium, the underlying relationship between consumers and business has overwhelmingly been defined by the term  caveat emptor (buyer beware).  However, over the past few years the easy to use mass communication tools we’ve dubbed “social media” has been subtly shifting  the balance of power in the relationship between buyers and sellers. [...]

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What to do when Social Media creates a Shit Storm

July 13, 2009

Only July 6, 2009 – United Airlines executives awoke to discover a social media shit storm had erupted thanks to this viral video from Dave Carroll. Thanks to Carol Solomon of Stress Eating for the heads up about this video. The video above was a long time in the making.  The  now infamous guitar tossing [...]

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Perspective’s role in your marketing messages

July 6, 2009

If there is one commonly overlooked “truth” in the world of marketing it would have to be the importance perspective plays in creating the marketing messages. If you’re in charge of creating marketing messages, then it is CRUCIAL that you recognize how your perspective  colors your perceptions.  In the blog post Business Building Secret: People [...]

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A Day in the Life of a New Media Consultant or Agency….

May 30, 2009

A viral marketing campaign is one that the target audience shares enthusiastically with other members of the target market without remuneration from the advertiser. The “holy grail” of  new media marketing is achieving “viral” status. The video  below is destined to achieving “viral” status not only amongst new media consultants and agencies but anyone who [...]

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#1 Rule for Social Media Marketing Success…

May 6, 2009

“Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity” ~ Louis Pasteur #1 Rule for Social Media Marketing Success has got to be TENACITY.   Without a doubt, tenacity ( the ability to persevere or stick with a task) is probably the most important [...]

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Social Media: Same Shit-Different Day

April 30, 2009

If there’s one underlying “theme” to the blog posts around here it’s this – Social Media Marketing is all about communication.  If you don’t know what message you need to communicate to potential customers or clients, there is no “magical device” that will “improve” your marketing message. The magic in social media marketing is found [...]

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Social Media and Communication: How your mindset shapes the mesage.

April 9, 2009

Social media marketing is all about communication. Communication is a funny thing in that such a small part of communication is the words we say, write or read. The whole “context” issue is a huge one in communication. I got a clear lesson in this today. How I ended up with a brown paper bag [...]

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A Love/Hate relationship with Social Media Marketing

March 27, 2009

It seems like EVERYONE is in LOVE with social media marketing and I thoroughly understand the appeal. After all, most of the tools of the social media marketing trade are notoriously easy on the checkbook. Anyone with a little web savvy, a sense of adventure and the willingness to put in the time and effort [...]

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