March 2, 2009
One of the biggest problems with being a “service provider” is the you deal in intangibles – a world removed from the confines of the physical. When you’re selling the intangible, the manner in which you describe and SELL your services is equally intangible. As a result, many professional service providers rely on creating catch [...]
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February 13, 2009
Social media is easy and it’s fun – but as social media’s popularity grows so does its impact. Which is why it’s important to develop a social media strategy. “When you don’t have a destination in mind, any road will get you there.” As you use social media, you can expect at some point to [...]
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