Social Media Marketing

Customer Reviews Set Consumer Expectations

June 7, 2010

Expectations of your business will literally shape the whole consumer experience for your customers.   This is nothing new. In my post, “Social Media – It’s a Moral Imperative” I wrote about how a movie’s marketing campaign painted an unrealistic expectation of being a comedy – and then delivered scenes of horrific violence and very little [...]

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When a Pest Control Company tries to Exterminate Negative Customer Reviews

May 10, 2010

Truly Nolen couldn’t kill the bugs in my house – and they can’t kill my negative review of their service either. Quite a while ago – I created a post where I shared my experience with my pest control company – Truly Nolen.  I was HORRIFIED by the service I received and shared the experience [...]

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“insert name here” is not a good beginning….

April 20, 2010

Social media is about authenticity, transparency and making a real connection.   While we have a multitude of ways to connect and interact today, including Twitter, Facebook and LinkedIn – the “original” internet tool for social networking was actually email.  In Social Media is Consumer Controlled Conversations I wrote: About a decade ago, there was another [...]

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Social Media Mistake #3: Forgetting what it is…

January 11, 2010

Probably the most common social media mistake made by both business owners and individuals is not having a clear understanding of what social media is.  When you forget (or don’t know) what social media is  – that is the time when the biggest mistakes are made.  So what is social media – Social media is [...]

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Social Media Mistake #1: Ignore it

December 21, 2009

One of the most toxic social media mistakes a business owner can make is to adopt a “ignore it and hope it goes away” type of attitude. This head in the sand tactic is employed on many levels.  Some business owners want to ignore social media in general – hoping it’s a fad which will [...]

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What Michael Jackson can teach business about social media…

August 13, 2009

While the King of Pop may be dead – there’s no way he’ll be forgotten any time soon.  Thousands of years from now, I can’t help but wonder what future archeologists will think when they discover all of the media coverage the star’s life and death engendered.   I’m certain they’ll think our primitive culture worshiped [...]

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Social Media’s Magic Ingredient

August 8, 2009

A client of mine was “grumbling” the other day about social media. She said, “I know I SHOULD be using Facebook and LinkedIn – but I just can’t BRING myself to do it.” For her – the prospect of social media is “no fun” – even though in real life, she’s a very social person. [...]

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When “work” is fun – more “work” gets done.

August 5, 2009

The Wall Street Journal is launching their own social networking site – placing it in DIRECT competition with the existing business social networking site LinkedIn. Jason Alba hilights in his post The LinkedIn Killer: Wall Street Journal takes a STAB at it how slow LinkedIn has been to embrace the true “spirit” of social networking [...]

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When Customer Feedback is like Drinking from the Firehose

August 4, 2009

Last night, I was talking on the phone with my best friend from high school.  She refuses to join Facebook – despite the fact that about 1/4 of the members of our graduating class are communing there and despite considerable pressure from friends who still live close by for her to join the social media [...]

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It’s Your Reputation at Stake

July 31, 2009

A former client of mine is anxious to get her business off the ground and  has bought into the “hype” surrounding social media.  She doesn’t understand it – but she’s pretty sure that social media is the key to getting her business off the ground. We worked together for about six months and parted on [...]

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