From the category archives:

Starting Your Own Small Business

How Familiarity Breeds Business a.k.a. the power of word of mouth

January 14, 2009

When you talk about marketing your small business, what you’re really talking about is communicating what it is your small business does for prospective customers or clients. However, marketing is MORE than just communication – it’s communication that inspires action. Marketing = Communication that moves people to action In my book, Beyond the Niche: Essential [...]

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Steps to Starting a Small Business: #5 Marketing Strategies – AGAIN

November 14, 2008

This is the fifth installment of the Steps to Starting a Small Business and it’s really an extension of the previous Steps to Starting a Small Business: #3 Promotion. However, I’ve addressed this twice via email and phone over the past seven days, which is always a sign that I need to blog about a [...]

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The “Real Deal” – The Value of Authenticity in Blogging

October 17, 2008

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David M Ogilvy It’s no secret that I’ve been a HUGE fan of Cath Lawson for [...]

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Starting Your Own Small Business: Tell Your Story

July 14, 2008

In advertising and in business, familiarity doesn’t breed contempt -it breeds business. Telling your business story is an essential part of your marketing efforts. James Chartrand writes in his post Creative Storytelling A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience [...]

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