Small Business Success Secret

Overcome Business Fear of Sharing

April 27, 2010

It’s not uncommon for people who sell their knowledge and expertise to  fear that if they give too much information away – that they’ll eliminate their potential client’s need for their services. When it comes to sharing your knowledge and expertise – the more you give, the more you get.  The more you share knowledge [...]

Read the full article →

Are you a young bull or an old bull?

April 14, 2010

“Softly softly, catchee monkey” is an idiom thought to have its origins in the early 20th century.  The saying  is a shorthand way of advocating  patient, careful and stealthy strategic planning. There’s a popular parable which illustrates the importance of planning and patience called “The Story of Two Bulls“. There are two bulls walking side [...]

Read the full article →

Old school “selling” strategies fall flat in a social media world

March 31, 2010

Old school selling strategies were very “push” oriented.  Push – Push – Push: Buy-Buy-Buy. The communication methods associated with “old school selling” are very “one way”.  The business talks AT a prospective customer via traditional media sources – and the customer has two alternatives:  buy or don’t buy. Then – a new school of selling [...]

Read the full article →

This is how social media works to build your business…

August 25, 2009

Here’s another real life story on “How Social Media” works.  I hope it helps to illustrate WHY it’s so hard to put an ROI value on your social media participation. “Suzy” is a client of mine and she has a problem.  Actually, she has more than one problem.  She has MANY problems because that’s just [...]

Read the full article →

Your Two Most Important Business Assets

June 17, 2009

“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.” Harvey MacKay No matter what business you’re in, never forget that time and money are your two most important business assets. [...]

Read the full article →

When the Pest Control Company is your most Annoying Pest!

February 26, 2009

There are times when, if it wasn’t for the media telling me how HORRIBLE the economy is – I wouldn’t know it. This is not one of those times. This is a sad tale of a business obviously struggling to survive the great recession of 2008 and features my former pest control company – Truly [...]

Read the full article →

Disappointing customers without remorse – until the handouts begin

December 9, 2008

Wouldn’t it be nice if you could ignore, abuse and ridicule your customers and still make money?  Usually, the ability to “ignore” the economic realities of doing business is limited to giant corporations who keep running in spite of themselves.  However, a recent phenomenon is for these giant corporations to come begging for taxpayer money [...]

Read the full article →

Why this is a GREAT time to start your own small business!

December 8, 2008

Actually, anytime is a GREAT time to start your own business – but these days, with the media bleating about how “bad” the economy is – [insert PRIMAL SCREAM] their pessimism may be EXACTLY what you need to begin building your own dream of starting a business. There’s never been a better time to being [...]

Read the full article →

You can’t make money sitting on your ass

December 5, 2008

If you want to know the secrets to business success – it’s not really a secret.  One of the key factors to business success is follow through! Follow through as in “you can’t make money just sitting on your ass.” It’s been estimated that 75% of internet leads are lost because of lack of follow [...]

Read the full article →

Shedding Light into the Darkest Corners of the Web

November 26, 2008

If you tell lies about a product, you will be found out – either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. David M Ogilvy If there’s one HUGE disadvantage to doing business on the web it’s that it is [...]

Read the full article →

← Previous Entries