One of the best kept internet marketing strategies is cross promotion and one of the best ways to illustrate this best kept internet marketing strategy secret is to illustrate it in a case study.
The basics of cross promotion are really quite simple. First, you determine your target audience. In this case study, the company in [...]
I have been having new business development process issues coming up in consultations with clients lately so that’s usually a sign that I should write about it here. This morning I saw that other blogs were talking about the new business development process, so this issue is obviously “bubbling up”for other people as well and [...]
What are you selling?
Make the mistake of asking a door-to-door vacuum cleaner salesman that question and he’ll whip out his cleaning machine and be into his sales pitch faster than you can scream, “NO!” If his sales pitch were a bullet, you’d be dead before you hit the floor.
Ask that same question of a doctor, [...]
I love blogs. I’ve said it before and I’ll say it again. I love blogs -especially blogs where I can learn from someone else’s mistakes!!!
Today, my love and heartfelt affection goes out to the SEO 2.0 blog. Now I know that downloading the New Google Browser is a Bad Idea.
THANK [...]
As a web “professional”, I know the frailties that face Alexa. However, that darned tool bar is so easy to install and it’s literally become a habit for me to glance at the Alexa Ranking before the page has had time to load.
Over the weekend, I learned that there are successful businesses who are [...]