Business Basics

Small Business Marketing- The Yellow Page Directory’s Place in your Marketing Mix

December 19, 2008

The recent post “Does your small business need to invest in yellow page advertising?” a comment was left stating that “the internet is for browsing – the yellow pages are for buying. ” I’m sure that comment was left by someone who makes his or her living selling yellow page advertising.  It’s a GREAT line [...]

Read the full article →

Warning: Serious MSIE Security Risk Discovered – AGAIN!

December 16, 2008

If you’re using the web browser Microsoft Internet Explorer (which 7 out of 10 internet users are) then you are exposing yourself to a SERIOUS security risk – even if you’re using the most recent version! The Guardian reports: Users of Microsoft’s Internet Explorer have been warned of a flaw that could let hackers gain [...]

Read the full article →

Disappointing customers without remorse – until the handouts begin

December 9, 2008

Wouldn’t it be nice if you could ignore, abuse and ridicule your customers and still make money?  Usually, the ability to “ignore” the economic realities of doing business is limited to giant corporations who keep running in spite of themselves.  However, a recent phenomenon is for these giant corporations to come begging for taxpayer money [...]

Read the full article →

Why this is a GREAT time to start your own small business!

December 8, 2008

Actually, anytime is a GREAT time to start your own business – but these days, with the media bleating about how “bad” the economy is – [insert PRIMAL SCREAM] their pessimism may be EXACTLY what you need to begin building your own dream of starting a business. There’s never been a better time to being [...]

Read the full article →

You can’t make money sitting on your ass

December 5, 2008

If you want to know the secrets to business success – it’s not really a secret.  One of the key factors to business success is follow through! Follow through as in “you can’t make money just sitting on your ass.” It’s been estimated that 75% of internet leads are lost because of lack of follow [...]

Read the full article →

Web Terms You Need to Know: Landing Pages

December 3, 2008

If you’re new to marketing via the web – or even if you’re not – you may not be familiar with the web marketing term of LANDING PAGES.  However, it’s a term you should know, love and even embrace because your landing page can make or break your web site management and marketing efforts. A [...]

Read the full article →

Small Business Marketing Strategy & Tactics

December 1, 2008

Most of the posts Steps to Starting a Small Business series focus upon the marketing of your small business.  If you’re an aspiring entrepreneur, the focus on marketing as an essential part of starting a small business may come as a huge disappointment to you.  If you were hoping to start a small business without [...]

Read the full article →

Shedding Light into the Darkest Corners of the Web

November 26, 2008

If you tell lies about a product, you will be found out – either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. David M Ogilvy If there’s one HUGE disadvantage to doing business on the web it’s that it is [...]

Read the full article →

When You Hear Hemp, Do you Think “Rope” or “Dope”?

November 24, 2008

A rose by any other name would still smell as sweet – or would it? I’ve written before about how important choosing the right name is for your business, well here’s another example of how powerful the right name can be. I made a visit to the health food store the other day.  As I [...]

Read the full article →

Steps to Starting a Small Business: #7 Your USP – Unique Selling Proposition

November 20, 2008

No list which proclaims itself the key to “steps to starting your own business” can avoid addressing the topic of the USP – the Unique Selling Proposition. While the definition of the USP is often draped in “mystery”,  quite simply your USP is the reason people choose to do business with you. It sounds simple [...]

Read the full article →

← Previous Entries

Next Entries →