Business Basics

This is how social media works to build your business…

August 25, 2009

Here’s another real life story on “How Social Media” works.  I hope it helps to illustrate WHY it’s so hard to put an ROI value on your social media participation. “Suzy” is a client of mine and she has a problem.  Actually, she has more than one problem.  She has MANY problems because that’s just [...]

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Hiring Help and – if you can – avoid hiring the VA from hell

June 24, 2009

I recently wrote about how your Your Two Most Important Business Assets are time and money. When you’re starting a small business, it’s almost a given that you’re going to be short on money and often, you’ll find you’re short on time as well. In the course of building a business – every business owner [...]

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Your Two Most Important Business Assets

June 17, 2009

“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.” Harvey MacKay No matter what business you’re in, never forget that time and money are your two most important business assets. [...]

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Is this a scam? Technically no… it’s great marketing.

June 8, 2009

There’s a new email scam hitting the streets this morning.  I’ve gotten TWO emails in the past hour about this particular email scam, so I’ll share this here as well. I’ll begin with this:  TECHNICALLY this is not an ” email scam”. Technically, this is a masterful marketing campaign. However, I would tend to classify [...]

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Please don’t make me explain this to you…

March 25, 2009

Despite the fact that I am definitely NOT your typical LOGO channel viewer, I recently discovered the reality television series RuPaul’s Drag Race.  It’s Project Runway meets America’s Next Top Model except RuPaul is everything Tyra should EVER hope to aspire to be!  (meow!) I discovered the show at about the fourth episode and fortunately, [...]

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When the Pest Control Company is your most Annoying Pest!

February 26, 2009

There are times when, if it wasn’t for the media telling me how HORRIBLE the economy is – I wouldn’t know it. This is not one of those times. This is a sad tale of a business obviously struggling to survive the great recession of 2008 and features my former pest control company – Truly [...]

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Everything’s relative… setting your life thermostat

January 16, 2009

Today in my little corner of south eastern Florida – it’s 60 degrees today. BRRR!!! I don’t expect you to cry me a river – especially if you’re living in the path of the bitter cold that is blanketing much of the northern United States. However let me assure  you that temperatures in the 60′s [...]

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How Familiarity Breeds Business a.k.a. the power of word of mouth

January 14, 2009

When you talk about marketing your small business, what you’re really talking about is communicating what it is your small business does for prospective customers or clients. However, marketing is MORE than just communication – it’s communication that inspires action. Marketing = Communication that moves people to action In my book, Beyond the Niche: Essential [...]

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Do Small Business Social Media Blunders = Small Business Marketing Blunders?

January 12, 2009

When you’re a small business owner, do social media blunders automatically translate into business marketing blunders.? No matter what size business you run, business marketing blunders are what happens when we, as business owners, take our eyes of the road – and sometimes take our hands off the wheel.  (Ah – there it is again.  [...]

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Another “stupid” business idea that was anything but stupid

December 30, 2008

A while ago, I wrote about how defeating doubt is essential as you start a business.  The number one killer of business ideas isn’t lack of funding but rather nagging doubt. Maybe that doubt is the result of some bad business advice!  Jason Cohen and I are totally grooving on the same wavelength these days.  [...]

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