Marketing Magic

The Moral to the Story – Keep Your WordPress Installation Up to Date.

September 16, 2008

For those of you who don’t know how I pay the bills around here, I have this “savior” complex where in I try to save people from themselves.  While others hold their sides as they roll on the floor laughing at the idiots on YouTube who subject themselves to groin shots, I grimace in empathy. [...]

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Selling Nothing But Air

September 8, 2008

What are you selling? Make the mistake of asking a door-to-door vacuum cleaner salesman that question and he’ll whip out his cleaning machine and be into his sales pitch faster than you can scream, “NO!”  If his sales pitch were a bullet, you’d be dead before you hit the floor. Ask that same question of [...]

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Do You Measure Customer Service By Satisfaction or by Complaints?

July 14, 2008

When it comes to business, measuring is an integral part of success. While measuring sales, marketing even web visitors is common, many businesses fail to recognize the need to measure customers service… and with good reason. Measuring customer service is hard and quite honestly, most businesses are not created with customer service as part of [...]

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Viral Marketing and Your Business

June 25, 2008

For those who don’t know, viral marketing is when you create a marketing piece which recipients naturally want to “pass on” to others. For example, when an employee of an Indianapolis, IN suburb flower shop put out a sign with a serious spelling error, it became an viral marketing piece. (See the photo here at [...]

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Good Quality Customer Service

June 16, 2008

As business owners, providing good quality customer service should be a top priority. One thing about Web 2.0… when your customers don’t experience good quality customer service, they can usually find someone who is blogging about either the product or service you provide OR about rotten customer service experiences. Even if your upset customer isn’t [...]

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Spotting Marketing Crooks and Liars

June 9, 2008

My clients are the best people on the planet! They are honest, trustworthy and loyal which are traits which make spotting marketing crooks and liars difficult. See, people who are honest tend to view the world through that lens… the lens of honesty and integrity. Even the most “web savvy” are not immune to getting [...]

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Web Promotion Advice

June 2, 2008

Sometimes, when you’re trying to promote your website (be it a blog or a traditional website) it can feel like you’re in a tiny row boat being tossed about on a roaring sea. It’s easy to feel lost in the sea that is the internet. Website promotion via the web is a “natural” but to [...]

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Building Trust with Blogging

May 15, 2008

Marketing wisdom teaches that it takes 8 “touches” to build enough trust with a stranger (a.k.a. a potential client/customer) for them to contact you for more information. This is just another way of saying that you have to build trust with potential clients/ customers before they will consider doing business with you. Trust is built [...]

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The Importance of Creating Great and Creative Blog Titles

May 12, 2008

Why the most clever blog titles may kill your blog’s readership. In the world of copy writing, headlines make or break the ad. A great headline isn’t just important for advertising, a great headline can make or break a blog post as well.  There’s no doubt about it, Great Blog Titles grab attention. Great creative [...]

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Do You Twitter? Do You Need to Twitter?

May 9, 2008

I forget when I first heard of Twitter, but I signed up and quickly lost interest.  With a 140 character limit, I could not IMAGINE why anyone would care about how I spent the mundane parts of my day. Rewriting the htaccess file for yet another client as I trudge through the endless process of [...]

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