Darren Rowse of ProBlogger is getting inundated with the news of the 1 Man Blog Sells for $15 Million Dollars
The question at the back of EVERY blogger’s mind when they hear news of a blog sale is, “I wonder how much MY blog would bring?”
For John Wu, the sole author of Bankaholic the answer is a cool $15 Million.
the blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targetted traffic.
That’s the key – TARGETED TRAFFIC. The blog buyer is Bankrate, which is acting very much like Google in this acquisition. It’s the old, “let someone ELSE do the hard work” and then the big guy with deep pockets sweeps in to collect. John Wu got to perform the hard work – building up the blog over a period of 26 months. He did the digging and Bankrate gets the gold and John’s labor is being WELL rewarded with a ROI of $576,923 per month for his efforts.
However, I think it’s important to remember that he didn’t launch this blog with this payday in mind. Instead he set out to create a tightly targeted blog focusing on attractive and tightly targeted keywords. Now a big player wants his blog and is paying handsomely for John’s hard work. Congratulations John.
Oh, and in a medium where community is everything, this blog is a bit light on that aspect. Blog posts don’t get a lot of comments, but the blog delivers where it counts and that’s on desirable keywords and targeted traffic!
Oh, and for what it’s worth – Bankaholic is a WordPress blog.