Online Marketing

Your website is great – too bad your business sucks

January 14, 2011

This is the story of a locally owned business with a fabulous website.   The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer  left – never to return. Our story begins many years ago when  I purchased [...]

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Customer Reviews Set Consumer Expectations

June 7, 2010

Expectations of your business will literally shape the whole consumer experience for your customers.   This is nothing new. In my post, “Social Media – It’s a Moral Imperative” I wrote about how a movie’s marketing campaign painted an unrealistic expectation of being a comedy – and then delivered scenes of horrific violence and very little [...]

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Web Terms You Need to Know: Landing Pages

December 3, 2008

If you’re new to marketing via the web – or even if you’re not – you may not be familiar with the web marketing term of LANDING PAGES.  However, it’s a term you should know, love and even embrace because your landing page can make or break your web site management and marketing efforts. A [...]

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Strategic Marketing: Using Deadlines and Discounts

October 11, 2008

Strategic marketing means promoting your products and services with a clear cut plan. Like most small business marketing consultants, I do a MUCH better job of doing this with my clients than I do in applying strategic marketing practices to my own stuff. If you didn’t know it before, you should learn this now; it’s [...]

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What is YOUR blog worth?

October 2, 2008

Darren Rowse of ProBlogger is getting inundated with the news of the 1 Man Blog Sells for $15 Million Dollars The question at the back of EVERY blogger’s mind when they hear news of a blog sale is, “I wonder how much MY blog would bring?” For John Wu, the sole author of Bankaholic the [...]

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The Moral to the Story – Keep Your WordPress Installation Up to Date.

September 16, 2008

For those of you who don’t know how I pay the bills around here, I have this “savior” complex where in I try to save people from themselves.  While others hold their sides as they roll on the floor laughing at the idiots on YouTube who subject themselves to groin shots, I grimace in empathy. [...]

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Do You Measure Customer Service By Satisfaction or by Complaints?

July 14, 2008

When it comes to business, measuring is an integral part of success. While measuring sales, marketing even web visitors is common, many businesses fail to recognize the need to measure customers service… and with good reason. Measuring customer service is hard and quite honestly, most businesses are not created with customer service as part of [...]

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Spotting Marketing Crooks and Liars

June 9, 2008

My clients are the best people on the planet! They are honest, trustworthy and loyal which are traits which make spotting marketing crooks and liars difficult. See, people who are honest tend to view the world through that lens… the lens of honesty and integrity. Even the most “web savvy” are not immune to getting [...]

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Web Promotion Advice

June 2, 2008

Sometimes, when you’re trying to promote your website (be it a blog or a traditional website) it can feel like you’re in a tiny row boat being tossed about on a roaring sea. It’s easy to feel lost in the sea that is the internet. Website promotion via the web is a “natural” but to [...]

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Domain Name Registry Scam

April 25, 2008

The bastards are on the loose again.  You know, the CREEPS  who send you a very official looking “invoice” regarding your domain name registration.   Obviously a LOT of people fill in the form because it looks so damned official.  I’m a “professional” and I have to admit, if I didn’t know better… I’d sign it [...]

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